Case Study: Paytm – India's Payments Pioneer Founded in 2010, Paytm revolutionized India's digital payments landscape. Stats: Users: 330M+ active Merchants: 21M+ partners Business Model: Payments, financial services, e-commerce. Revenue: FY18: $480M FY19: $680M FY20: $500M (pandemic dip) FY21: $800M FY22: $1B (approx.) Valuation: $16B (pre-IPO), $4B (post-IPO approx.) Challenges: Profitability across all segments Intense competition (PhonePe, etc.) Regulatory changes Focus: Expand financial services Increase offline merchant reach Build user loyalty Conclusion: Paytm's journey mirrors India's digital shift. Success depends on profitability, navigating competition, and adapting to regulations.
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