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Vinayak Shivanagutti

Stealth • 7m

Case Study: PhonePe – India's UPI Leader Founded in 2015, PhonePe dominates India's digital payments landscape. Stats: Users: 350M+ registered Market Share: 40%+ of UPI transactions Business Model: Transactions, financial services, advertising. Revenue: FY18: $7M FY19: $60M FY20: $200M FY21: $400M FY22: $760M (approx.) Valuation: $12B (Dec 2022) Challenges: Increasing monetization Achieving profitability Competition (Paytm, etc.) Regulatory changes Conclusion: PhonePe growth exemplifies UPI's impact. Future success depends on monetization, profitability, and navigating the competitive and regulatory landscape.

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