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VCGuy

Believe me, it’s not... • 1y

A few days ago, Flipkart introduced its new UPI service, Supermoney. ⏮️The interesting part: Let's go back a few years - Dec, 2015: 3 former Flipkart exec's start PhonePe. Apr, 2016: Flipkart acquires PhonePe for $20 M. Aug, 2018: Walmart acquires a 77% stake in Flipkart for $16 B, at a valuation of ~$20 B Dec, 2020: Walmart leads a $700 M direct investment in PhonePe and flipkart announces the spin-off of PhonePe Dec, 2022: Flipkart completes the transfer of its full stake in PhonePe to parent Walmart Returning to the present: Flipkart launches Supermoney UPI. UPI transactions clocked a record last month processing 14.04 B transactions worth ₹20.45 trillion. 💸Flipkart's UPI strategy seems to mirror the initial approach of Google Pay, focusing on offering real cashback rewards. The market share of UPI apps is currently at -> - PhonePe, 48.9% - GooglePay, 37.7% - Paytm, 8.3% - Cred, Amazon Pay, and others at 5.1% 💡It will be interesting to see how things unfold, especially with NPCI's 30% market share cap deadline approaching in December 2024. 🧠I couldn't find good examples of companies with the same parent targeting exactly the same market. Let me know if you know of any!

5 Replies

Replies (5)

The next billionaire

Unfiltered and real ... • 1y

That’s called real analysis

Ronak Patel

Here you go! • 1y

Informative👍

Abhinav Amarapuram

Life's an adventure,... • 1y

It's akin to Dunzo and Grofers, both under the parent company Reliance, targeting the same market of hyperlocal delivery services in India.

Sumangal Bose

Jack of all trades • 1y

As a consumer, don't want to download another app, when the daily limit of 30% will cross, people will shift to another app for that day. Let's see how Amazon and Flipkart makes it jn future.

Anirudh Gupta

CA Aspirant|Content ... • 1y

Heyyyy interesting analysis.Lot of effort went into it.great

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Udyamee

Baki sab thik ? • 1y

Phonepe was acquired by Flipkart in 2016. Later In Dec 2022, PhonePe separated from Flipkart, but both companies are still owned by Walmart. So, why need another UPI app?

14 Replies

Account Deleted

Hey I am on Medial • 6m

PhonePe IPO Is Coming! • PhonePe is planning an IPO to raise capital at a valuation of $8-10 billion. • In 2023, PhonePe raised $200 million from Walmart at a pre-money valuation of $12 billion. • PhonePe dominates the UPI payments business with a

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Chamarti Sreekar

Passionate about Pos... • 4m

Walmart owned UPI payment giant PhonePe to enter Indian share market soon! Currently very basic proccess of IPO (Initial public offering) works are going on from PhonePe side. When PhonePe gets complete approval from SEBI, They share their complete

1 Reply

Vinayak Shivanagutti

🚀7M+ Post Impressio... • 1y

Case Study: PhonePe – India's UPI Leader Founded in 2015, PhonePe dominates India's digital payments landscape. Stats: Users: 350M+ registered Market Share: 40%+ of UPI transactions Business Model: Transactions, financial services, advertising. R

16 Replies

Vishu Bheda

AI did the magic • 11m

🚨 Market Share of UPI Apps (July 2024) • PhonePe - 48.3% • Google Pay - 37% • Paytm - 7.82% • Others - 6.88% CRED is Now The 4th Largest UPI Player.

1 Reply

M S Shaikh

Hey I am on Medial • 1y

What will be the future of Paytm? Paytm is First Mover But now phonepe has 47.2% share of UPI transactions

No Chance for Paytm

Paytm will bounce back

Votes: 150

11 Replies

Vishu Bheda

AI did the magic • 1y

Indians can use PhonePe UPI payments in Sri Lanka. It has been officially launched in the country. PhonePe collaborates with LankaPay.

4 Replies

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One97 Communications Limited, the parent company of Paytm, has denied being in any discussions with the Adani Group regarding a potential stake sale.

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