boAt: Riding the Audio Wave (with a Recent Setback)
Company: boAt (founded 2016)
Industry: Consumer Electronics (Audio)
Challenge: Stand out in a crowded audio market.
Solution: Stylish, budget-friendly audio for young consumers.
Results:
Growt
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Aman Gupta’s boAt Lifestyle seems to be navigating really bad times 📛📛
The company is downsizing its highest growth unit, sort of re-treating from the market there.
Meanwhile, its mainstay audio business is just not growing.
Let’s cover this in
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The Tata Group company had been reported to have just a 5% market share a few months back.