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Stealth • 7m

Ah, the boAt success story - a tale of innovation, perseverance, and a dash of genius. Here's the package of valuable info! - Started small: With a capital of ₹30 lakhs from Aman's gullak, Aman Gupta and Sameer Mehta launched boAt in 2016. - Identified a need: They noticed Apple charging cables breaking easily and created a durable alternative. - Marketing magic: Leveraging social media, influencer partnerships, and celebrity endorsements, boAt connected with millennials and Gen Z - Product diversification: From earphones to speakers, soundbars, and home audio systems, boAt expanded its product line. - Lifestyle branding: By positioning boAt as a lifestyle brand, they tapped into the Indian love for fashion and music. - Strategic partnerships: boAt partnered with Amazon, Flipkart, and other e-commerce platforms for sales. - Growth: Today, boAt sells over 10,000 units daily Average, with a projected revenue of ₹500 crores in the next five years. That's Prem ki Naiya boAted!

5 replies11 likes

Replies (5)

Anonymous 2

Stealth • 7m

They Are just taking shortcuts.

0 replies

Anonymous 1

Stealth • 7m

They are the worst maker of wearables. It’s absolutely the worst

0 replies1 like

Havish Gupta

Stealth • 7m

But honestly it was nothing more than just a marketing company which sold Chinese goods

1 replies

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BoAt (imagine marketing) started by Aman Gupta and Sameer mehta in 2016. Sameer mehta is the CEO of boAt and Aman is Chief Marketing Officer(CMO). In the beginning of his career Aman gupta worked as an assistance manager in Citi group and later al

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Stealth • 26d

Boat labels its shitty chinese products and sells them here. And they seem to have gotten good enough money that they were portraying their garbage as better than Apple! Boat is nothing but micromax of present day.

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