Back

Inactive

AprameyaAI • 9m

Ah, the boAt success story - a tale of innovation, perseverance, and a dash of genius. Here's the package of valuable info! - Started small: With a capital of ₹30 lakhs from Aman's gullak, Aman Gupta and Sameer Mehta launched boAt in 2016. - Identified a need: They noticed Apple charging cables breaking easily and created a durable alternative. - Marketing magic: Leveraging social media, influencer partnerships, and celebrity endorsements, boAt connected with millennials and Gen Z - Product diversification: From earphones to speakers, soundbars, and home audio systems, boAt expanded its product line. - Lifestyle branding: By positioning boAt as a lifestyle brand, they tapped into the Indian love for fashion and music. - Strategic partnerships: boAt partnered with Amazon, Flipkart, and other e-commerce platforms for sales. - Growth: Today, boAt sells over 10,000 units daily Average, with a projected revenue of ₹500 crores in the next five years. That's Prem ki Naiya boAted!

5 replies11 likes
Replies (5)

More like this

Recommendations from Medial

Image Description
Image Description

Ashwin Kumar

MechE | Failed Fauji... • 11m

[This post has been deleted by the creator]

3 replies7 likes
Image Description
Image Description

Mahendra Lochhab

Content creator • 2m

BoAt (imagine marketing) started by Aman Gupta and Sameer mehta in 2016. Sameer mehta is the CEO of boAt and Aman is Chief Marketing Officer(CMO).  In the beginning of his career Aman gupta worked as an assistance manager in Citi group and later al

See More
3 replies8 likes
Image Description
Image Description

Elite Nexus

INFO INFO EVERYWHERE • 1m

From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst

See More
5 replies26 likes
3
Image Description
Image Description

Jaswanth Jegan

Founder-Hexpertify.c... • 11m

Weird Marketing Strategy by BoAt: In the initial days of BoAt Aman Gupta went to a shop and asked to buy and place his product in his store but the shop keeper rejected it so Aman after 2 days he sent his wife to the same shop and asked the shop an

See More
27 replies41 likes
3
Anonymous

What kind of engineer lifestyle is better for satisfaction. 😅 Pavel Durov traveling around the world and has access to all supermodels but no wife. Engineering Manager at Big Tech with decent wife and upper middle class lifestyle.

0 replies3 likes
Image Description
Image Description

Havish Gupta

Figuring Out • 10m

Ganda Dhanda (2/20) Boat and Hammer In Shark tank S1, Rohit pitched his company called Hammer Lifestyle in Shark Tank. It was a direct competition to Boat which sold products like Headphones, Speakers and electric toothbrush. Rohit had asked a 10 c

See More
18 replies18 likes
1

Stratifyiq

Case Studies that In... • 7m

Dive into the world of innovation with OpenAl! From groundbreaking technology to ethical Al development, key partnerships, and a vision for the future, OpenAl is shaping tomorrow's world today.

0 replies4 likes
Anonymous
Image Description
Image Description

Boat labels its shitty chinese products and sells them here. And they seem to have gotten good enough money that they were portraying their garbage as better than Apple! Boat is nothing but micromax of present day.

4 replies13 likes
Image Description

Ashish Singh

Finding my self 😶‍�... • 3m

Mumbai Surpasses Bengaluru in Funding: In a significant shift, Mumbai emerged as India's most-funded startup hub in 2024, raising $3.67 billion across 175 deals, slightly surpassing Bengaluru's $3.43 billion from 285 deals. This change was largely at

See More
1 replies2 likes

Rahi Patel

Cyber Security Exper... • 3m

Secure With Techies is a visionary startup founded by Rahi Patel, an expert in cybersecurity with multiple certifications and a passion for creating a safer digital world. This innovative company is dedicated to providing cybersecurity awareness, edu

See More
0 replies1 like

Download the medial app to read full posts, comements and news.