mysterious guyย โขย 2m
๐๐ผ๐ ๐ฏ๐ผ๐๐ ๐๐๐ถ๐น๐ ๐ฎ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ช๐ถ๐๐ต๐ผ๐๐ ๐๐๐ฟ๐ป๐ถ๐ป๐ด ๐ฉ๐ ๐๐ฎ๐๐ต While others spent crores on influencer deals and celeb ads, boAt grew into a โน1000Cr brand with almost no external funding. The secret? Not flashy marketingโjust sharp execution. ๐ฆ๐๐ฒ๐ฝ ๐ญ: ๐ฆ๐ฒ๐น๐น ๐ช๐ต๐ฎ๐ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ฐ๐๐๐ฎ๐น๐น๐ ๐ช๐ฎ๐ป๐ boAt didnโt chase innovation. They chased demand. Indians wanted stylish audio gear under โน2000. Global brands overpriced. Local brands underdelivered. boAt filled the gapโvalue + design + youth culture. ๐ฆ๐๐ฒ๐ฝ ๐ฎ: ๐ ๐ฎ๐ธ๐ฒ ๐๐ถ๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป ๐๐ต๐ฒ ๐ ๐ผ๐ฎ๐ They went where the customer already wasโAmazon, Flipkart, Myntra. Owned rankings. Dominated visibility. Outsold everyone in the category. No fancy stores. Just high-margin online channels. ๐ฆ๐๐ฒ๐ฝ ๐ฏ: ๐๐๐ถ๐น๐ฑ ๐ฎ ๐ง๐ฟ๐ถ๐ฏ๐ฒ, ๐ก๐ผ๐ ๐๐๐๐ ๐ฎ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ฎ๐๐ฒ boAt called users โboAtheads.โ Created identity. Culture. Community. Suddenly, earphones werenโt just gadgetsโthey were statements. Youth didnโt just buyโ๐๐ต๐ฒ๐ ๐ฟ๐ฒ๐ฝ๐ฝ๐ฒ๐ฑ the brand. ๐ฆ๐๐ฒ๐ฝ ๐ฐ: ๐๐ฒ๐ฒ๐ฝ ๐๐ผ๐๐๐ ๐๐ผ๐, ๐ ๐ฎ๐ฟ๐ด๐ถ๐ป๐ ๐๐ถ๐ด๐ต No R&D labs. No in-house factories. Contract manufacturing + aggressive pricing + scale = cashflow positive. While others raised, boAt reinvested profits. The result? 20%+ EBITDA margins in consumer electronics. ๐ง๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ช๐ฎ๐๐ปโ๐ ๐๐๐ฑ๐ถ๐ผ ๐๐ฒ๐ฎ๐ฟ It was aspirationโaffordable, cool, Indian-made. boAt made consumers feel seen. That created repeat buyers, not just one-time shoppers. ๐ง๐ต๐ฒ ๐ฃ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ Nail the price-value sweet spot. Own digital shelves. Build brand through identity, not ads. Run lean. Scale profitably. ๐๐ถ๐ป๐ฎ๐น ๐๐ป๐๐ถ๐ด๐ต๐ In a market flooded with noise, boAt turned up the volume by being sharp, focused, and frugal. They didnโt raise big money. They made big money.
mysterious guyย โขย 2m
๐ง๐ต๐ฒ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐ฝ๐ฎ๐ด๐ฒ ๐๐ต๐ฎ๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ๐ฑ โน๐ฐ๐ ๐ ๐ฅ๐ฅ ๐ถ๐ป ๐ฒ ๐บ๐ผ๐ป๐๐ต๐ โ @๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ฃ๐๐ฏ๐น๐ถ๐ฐ No agency. No ad spend. Just storytelling + weekly case studies. ๐ง๐ต๐ฒ ๐ฃ๐ฎ๐ด๐ฒ @BuildinPublic shares behind-the-scenes st
See Moremysterious guyย โขย 2m
๐ง๐ต๐ฒ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ ๐ฝ๐ฎ๐ด๐ฒ ๐๐ต๐ฎ๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ๐ โน๐ด๐/๐บ๐ผ๐ป๐๐ต ๐ณ๐ฟ๐ผ๐บ ๐ฎ ๐ฝ๐ฑ๐ณ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ - @๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐๐ถ๐๐๐๐๐ฟ๐ No funding. No team. Just one creator, a content funnel, and an audience-first mindset. ๐ง๐ต๐ฒ ๐๏ฟฝ
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Medialย โขย 3m
๐๐ป๐ฑ๐ถ๐ฎโ๐ ๐๐ถ๐ด๐ด๐ฒ๐๐ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ๐ ๐๐ผ๐ปโ๐ ๐ฆ๐ฒ๐น๐น ๐๐๐ ๐๐ฟ๐. ๐๐ก๐๐ฒ ๐๐๐ฅ๐ฅ ๐๐๐๐จ๐ซ๐๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐ญ ๐๐๐๐ฅ๐. ๐ง๐ต๐ฒ ๐ง๐ฟ๐๐๐ต ๐ ๐ผ๐๐ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ ๐ ๐ถ๐๐: Everyone dreams of building a premium brand. But in
See Moremysterious guyย โขย 2m
๐ง๐ต๐ฒ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐๐ต๐ผ ๐ฟ๐ฒ๐ณ๐๐๐ฒ๐ฑ ๐ฉ๐ ๐บ๐ผ๐ป๐ฒ๐โ๐ฎ๐ป๐ฑ ๐ฏ๐๐ถ๐น๐ ๐ฎ โน๐ฐ๐ฌ๐๐ฟ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ While others ran to pitch decks, this founder ran to customers. No funding rounds. No viral campaigns. Just ruthless exec
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๐ง๐ต๐ฒ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐๐ต๐ผ ๐ฟ๐ฒ๐ณ๐๐๐ฒ๐ฑ ๐ฉ๐ ๐บ๐ผ๐ป๐ฒ๐โ๐ฎ๐ป๐ฑ ๐ฏ๐๐ถ๐น๐ ๐ฎ โน๐ฐ๐ฌ๐๐ฟ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ While others ran to pitch decks, this founder ran to customers. No funding rounds. No viral campaigns. Just ruthless execu
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Medialย โขย 3m
How boAt Became One of Indiaโs Coolest Tech Brands โ A Real Indian Success Story In 2016, two regular Indian guys โ Aman Gupta and Sameer Mehta โ decided to do something that many people thought was โimpossible.โ They wanted to start a tech company
See MoreFcuk imposter syndro...ย โขย 5m
Netflix didnโt just beat Blockbusterโthey exploited its biggest weakness. In 2000, Blockbuster made $800M from late fees. Customers hated them. Netflix saw an opportunity. Instead of charging per rental, they launched a $19.99/month unlimited plan.
See MoreFull Stack Developer...ย โขย 3m
"๐๐ผ๐ ๐๐ถ๐ฟ๐ฏ๐ป๐ฏ ๐ฆ๐๐ฟ๐๐ถ๐๐ฒ๐ฑ ๐ก๐ฒ๐ฎ๐ฟ-๐๐ฒ๐ฎ๐๐ต ๐ถ๐ป ๐ฎ๐ฌ๐ฌ๐ดโ๐๐ป๐ฑ ๐ช๐ต๐ฎ๐ ๐๐๐ฒ๐ฟ๐ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ฆ๐ต๐ผ๐๐น๐ฑ ๐๐ฒ๐ฎ๐ฟ๐ป" In 2008, Airbnb was failing. They had: โ $๐ฌ ๐ถ๐ป ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ โ ๐ ๐ฎ๐ ๐ฒ๐ฑ-๐ผ๐๐ ๐ฐ๐ฟ๐ฒ๐ฑ๐ถ๐ ๐ฐ๐ฎ๐ฟ๐ฑ๐
See MoreFounder-Hexpertify.c...ย โขย 1y
Weird Marketing Strategy by BoAt: In the initial days of BoAt Aman Gupta went to a shop and asked to buy and place his product in his store but the shop keeper rejected it so Aman after 2 days he sent his wife to the same shop and asked the shop an
See MoreFull Stack Developer...ย โขย 3m
"๐ง๐ต๐ฒ $๐ญ๐ฌ๐ฌ๐ ๐ ๐ถ๐๐๐ฎ๐ธ๐ฒ ๐ง๐ต๐ฎ๐ ๐ ๐ฎ๐ฑ๐ฒ ๐๐ฎ๐ป๐๐ฎ ๐ฎ ๐๐ถ๐น๐น๐ถ๐ผ๐ป-๐๐ผ๐น๐น๐ฎ๐ฟ ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐" In 2013, Canvaโs founders made a decision that seemed insane. They ๐๐๐ฟ๐ป๐ฒ๐ฑ ๐ฑ๐ผ๐๐ป ๐ฎ $๐ญ๐ฌ๐ฌ๐ ๐ฎ๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป ๐ผ๐ณ๐ณ๐ฒ๐ฟโde
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