๐๐ป๐ฑ๐ถ๐ฎโ๐ ๐๐ถ๐ด๐ด๐ฒ๐๐ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ๐ ๐๐ผ๐ปโ๐ ๐ฆ๐ฒ๐น๐น ๐๐๐ ๐๐ฟ๐. ๐๐ก๐๐ฒ ๐๐๐ฅ๐ฅ ๐๐๐๐จ๐ซ๐๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐ญ ๐๐๐๐ฅ๐. ๐ง๐ต๐ฒ ๐ง๐ฟ๐๐๐ต ๐ ๐ผ๐๐ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ ๐ ๐ถ๐๐: Everyone dreams of building a premium brand. But in Indiaโฆ "๐๐ญ๐๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐ญ๐ก๐๐ญ ๐ฌ๐๐๐ฅ๐ ๐๐จ๐งโ๐ญ ๐ฌ๐๐ฅ๐ฅ ๐ฅ๐ฎ๐ฑ๐ฎ๐ซ๐ฒ. ๐๐ก๐๐ฒ ๐ฌ๐๐ฅ๐ฅ ๐๐ฌ๐ฉ๐ข๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ญ ๐๐๐๐จ๐ซ๐๐๐๐ฅ๐ ๐ฉ๐ซ๐ข๐๐๐ฌ." Why? Because 90% of India doesnโt care about exclusivity. They care about: โ Style โ Quality โ But within reach ๐ง๐ต๐ฒ ๐๐ฎ๐ ๐๐ผ๐ผ๐บ ๐ฃ๐ฟ๐ผ๐๐ฒ๐ ๐ง๐ต๐ถ๐: Letโs break down how Indiaโs top D2C brands won by ๐ฆ๐๐ค๐ข๐ง๐ ๐ฅ๐ข๐๐๐ฌ๐ญ๐ฒ๐ฅ๐ ๐๐๐๐จ๐ซ๐๐๐๐ฅ๐. ๐ญ. ๐ฏ๐ผ๐๐ โ ๐๐๐ฑ๐ถ๐ผ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ ๐ฎ๐๐๐ฒ๐ โ Apple sells AirPods at โน20K. โ boAt sells trendy, colorful audio gear at โน999. They didnโt sell premium. They sold: โ Cool + Loud + Affordable Result? boAt became Indiaโs No.1 wearable brand. ๐ฎ. ๐ ๐ฎ๐บ๐ฎ๐ฒ๐ฎ๐ฟ๐๐ต โ ๐ก๐ฎ๐๐๐ฟ๐ฎ๐น, ๐๐ณ๐ณ๐ผ๐ฟ๐ฑ๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐ธ๐ถ๐ป๐ฐ๐ฎ๐ฟ๐ฒ โ No harsh chemicals. โ Easy pricing. โ Sold through influencers & trust. Mamaearth made organic skincare possible for Tier 2-3 India. Result? Fastest D2C brand to hit โน1000 Cr revenue. ๐ฏ. ๐ฆ๐จ๐๐๐ฅ โ ๐๐ผ๐น๐ฑ ๐๐ฒ๐ฎ๐๐๐ ๐ณ๐ผ๐ฟ ๐๐ป๐ฑ๐ถ๐ฎ๐ป ๐ฆ๐ธ๐ถ๐ป Imported makeup was too expensive โ and not built for Indian skin tones. SUGAR changed that. โ Affordable lipsticks โ Made for Indian women โ Distributed via Tier 2-3 stores & influencers They didnโt just sell makeup. They sold confidence to young women. ๐ฐ. ๐๐ฒ๐ป๐๐ธ๐ฎ๐ฟ๐ โ ๐๐๐ฒ๐๐ฒ๐ฎ๐ฟ = ๐ฆ๐๐๐น๐ฒ + ๐ก๐ฒ๐ฐ๐ฒ๐๐๐ถ๐๐ Glasses used to be boring and costly. Lenskart made them: โ Stylish โ Affordable โ Home-delivered And boom โ a boring utility became a fashion accessory. ๐ง๐ต๐ฒ ๐๐ผ๐บ๐บ๐ผ๐ป ๐ง๐ต๐ฟ๐ฒ๐ฎ๐ฑ: These brands didnโt sell โpremium.โ They sold: โ Daily use products โ With style, quality & smart pricing โ To middle-class India ๐๐ก๐๐ฒ ๐ฆ๐๐๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐๐ฅ ๐ซ๐ข๐๐ก โ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐๐๐ข๐ง๐ ๐ซ๐ข๐๐ก. ๐ง๐ต๐ฒ ๐๐ถ๐ด ๐๐ฒ๐๐๐ผ๐ป ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐: "India doesnโt need more luxury brands. India needs more lifestyle brands for the middle 500M people." Build for ๐ฏ๐๐ฅ๐ฎ๐ + ๐ฏ๐ข๐๐. Thatโs the real unicorn path.
Download the medial app to read full posts, comements and news.