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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 1d

๐—œ๐—ป๐—ฑ๐—ถ๐—ฎโ€™๐˜€ ๐—•๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ๐˜€ ๐——๐—ผ๐—ปโ€™๐˜ ๐—ฆ๐—ฒ๐—น๐—น ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜†. ๐“๐ก๐ž๐ฒ ๐’๐ž๐ฅ๐ฅ ๐€๐Ÿ๐Ÿ๐จ๐ซ๐๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐š๐ญ ๐’๐œ๐š๐ฅ๐ž. ๐—ง๐—ต๐—ฒ ๐—ง๐—ฟ๐˜‚๐˜๐—ต ๐— ๐—ผ๐˜€๐˜ ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐— ๐—ถ๐˜€๐˜€: Everyone dreams of building a premium brand. But in Indiaโ€ฆ "๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐ญ๐ก๐š๐ญ ๐ฌ๐œ๐š๐ฅ๐ž ๐๐จ๐งโ€™๐ญ ๐ฌ๐ž๐ฅ๐ฅ ๐ฅ๐ฎ๐ฑ๐ฎ๐ซ๐ฒ. ๐“๐ก๐ž๐ฒ ๐ฌ๐ž๐ฅ๐ฅ ๐š๐ฌ๐ฉ๐ข๐ซ๐š๐ญ๐ข๐จ๐ง ๐š๐ญ ๐š๐Ÿ๐Ÿ๐จ๐ซ๐๐š๐›๐ฅ๐ž ๐ฉ๐ซ๐ข๐œ๐ž๐ฌ." Why? Because 90% of India doesnโ€™t care about exclusivity. They care about: โ†’ Style โ†’ Quality โ†’ But within reach ๐—ง๐—ต๐—ฒ ๐——๐Ÿฎ๐—– ๐—•๐—ผ๐—ผ๐—บ ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐—ง๐—ต๐—ถ๐˜€: Letโ€™s break down how Indiaโ€™s top D2C brands won by ๐ฆ๐š๐ค๐ข๐ง๐  ๐ฅ๐ข๐Ÿ๐ž๐ฌ๐ญ๐ฒ๐ฅ๐ž ๐š๐Ÿ๐Ÿ๐จ๐ซ๐๐š๐›๐ฅ๐ž. ๐Ÿญ. ๐—ฏ๐—ผ๐—”๐˜ โ€” ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐˜€๐˜€๐—ฒ๐˜€ โ†’ Apple sells AirPods at โ‚น20K. โ†’ boAt sells trendy, colorful audio gear at โ‚น999. They didnโ€™t sell premium. They sold: โ†’ Cool + Loud + Affordable Result? boAt became Indiaโ€™s No.1 wearable brand. ๐Ÿฎ. ๐— ๐—ฎ๐—บ๐—ฎ๐—ฒ๐—ฎ๐—ฟ๐˜๐—ต โ€” ๐—ก๐—ฎ๐˜๐˜‚๐—ฟ๐—ฎ๐—น, ๐—”๐—ณ๐—ณ๐—ผ๐—ฟ๐—ฑ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฆ๐—ธ๐—ถ๐—ป๐—ฐ๐—ฎ๐—ฟ๐—ฒ โ†’ No harsh chemicals. โ†’ Easy pricing. โ†’ Sold through influencers & trust. Mamaearth made organic skincare possible for Tier 2-3 India. Result? Fastest D2C brand to hit โ‚น1000 Cr revenue. ๐Ÿฏ. ๐—ฆ๐—จ๐—š๐—”๐—ฅ โ€” ๐—•๐—ผ๐—น๐—ฑ ๐—•๐—ฒ๐—ฎ๐˜‚๐˜๐˜† ๐—ณ๐—ผ๐—ฟ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ๐—ป ๐—ฆ๐—ธ๐—ถ๐—ป Imported makeup was too expensive โ€” and not built for Indian skin tones. SUGAR changed that. โ†’ Affordable lipsticks โ†’ Made for Indian women โ†’ Distributed via Tier 2-3 stores & influencers They didnโ€™t just sell makeup. They sold confidence to young women. ๐Ÿฐ. ๐—Ÿ๐—ฒ๐—ป๐˜€๐—ธ๐—ฎ๐—ฟ๐˜ โ€” ๐—˜๐˜†๐—ฒ๐˜„๐—ฒ๐—ฎ๐—ฟ = ๐—ฆ๐˜๐˜†๐—น๐—ฒ + ๐—ก๐—ฒ๐—ฐ๐—ฒ๐˜€๐˜€๐—ถ๐˜๐˜† Glasses used to be boring and costly. Lenskart made them: โ†’ Stylish โ†’ Affordable โ†’ Home-delivered And boom โ€” a boring utility became a fashion accessory. ๐—ง๐—ต๐—ฒ ๐—–๐—ผ๐—บ๐—บ๐—ผ๐—ป ๐—ง๐—ต๐—ฟ๐—ฒ๐—ฎ๐—ฑ: These brands didnโ€™t sell โ€œpremium.โ€ They sold: โ†’ Daily use products โ†’ With style, quality & smart pricing โ†’ To middle-class India ๐“๐ก๐ž๐ฒ ๐ฆ๐š๐๐ž ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐Ÿ๐ž๐ž๐ฅ ๐ซ๐ข๐œ๐ก โ€” ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐›๐ž๐ข๐ง๐  ๐ซ๐ข๐œ๐ก. ๐—ง๐—ต๐—ฒ ๐—•๐—ถ๐—ด ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€: "India doesnโ€™t need more luxury brands. India needs more lifestyle brands for the middle 500M people." Build for ๐ฏ๐š๐ฅ๐ฎ๐ž + ๐ฏ๐ข๐›๐ž. Thatโ€™s the real unicorn path.

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Vishu Bheda

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Medialย โ€ขย 28d

๐—” ๐˜๐—ถ๐—ป๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐—ท๐˜‚๐˜€๐˜ ๐—ฝ๐˜‚๐—น๐—น๐—ฒ๐—ฑ ๐—ผ๐—ณ๐—ณ ๐˜๐—ต๐—ฒ ๐—•๐—œ๐—š๐—š๐—˜๐—ฆ๐—ง ๐—ฑ๐—ฒ๐—ฎ๐—น ๐—ถ๐—ป ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒโ€™๐˜€ ๐—ต๐—ถ๐˜€๐˜๐—ผ๐—ฟ๐˜†. โ†’ Started in ๐Ÿ๐ŸŽ๐Ÿ๐ŸŽ โ†’ Acquired for $๐Ÿ‘๐Ÿ ๐๐ˆ๐‹๐‹๐ˆ๐Ž๐ in ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ โ†’ Became the ๐Ÿ๐š๐ฌ๐ญ๐ž๐ฌ๐ญ-๐ ๐ซ๐จ๐ฐ๐ข๐ง๐  ๐œ๐ฒ๐›๐ž๐ซ๏ฟฝ

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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 1m

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๐ŸŒŽ๐ŸŒŽ๐ŸŒŽย โ€ขย 8m

What you guys think of byd if they launch their seagull in India under 11 lacs? It would be gamechanger for electric vehicles in India and will make it difficult for indian brands to compete with it....

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Vishu Bheda

ย โ€ขย 

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๐—ง๐—ต๐—ฒ ๐—›๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐—–๐—ฟ๐—ถ๐˜€๐—ถ๐˜€ ๐—ถ๐—ป ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ๐—ป ๐—™๐— ๐—–๐—š ๐—ก๐—ผ๐—ฏ๐—ผ๐—ฑ๐˜† ๐—ง๐—ฎ๐—น๐—ธ๐˜€ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ (And why the US shows us what's coming) If you're building or investing in FMCG in India, this will open your eyes. In the next 5 years, most traditional

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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 10d

๐—œ๐—ป ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ, ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ๐˜€ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐˜€๐—ฒ๐—น๐—น ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€. ๐“๐ก๐ž๐ฒ ๐ฌ๐ž๐ฅ๐ฅ ๐ก๐š๐›๐ข๐ญ๐ฌ. ๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐˜๐—ต ๐—ป๐—ผ๐—ฏ๐—ผ๐—ฑ๐˜† ๐˜๐—ฎ๐—น๐—ธ๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜: In India โ€” โ†’ Selling a product is easy. โ†’ Becoming a habit is hard. But th

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Hey I am on Medialย โ€ขย 10m

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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 6d

๐— ๐—ฎ๐—ฟ๐—ฐ ๐—”๐—ป๐—ฑ๐—ฟ๐—ฒ๐—ฒ๐˜€๐˜€๐—ฒ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—›๐—ฎ๐—ฟ๐˜€๐—ต ๐—ง๐—ฟ๐˜‚๐˜๐—ต ๐—”๐—ฏ๐—ผ๐˜‚๐˜ โ€œ๐—ก๐—ถ๐—ฐ๐—ฒโ€ ๐—–๐—˜๐—ข๐˜€โ€”๐—ฎ๐—ป๐—ฑ ๐—ช๐—ต๐˜† ๐—ฆ๐˜๐—ฒ๐˜ƒ๐—ฒ ๐—๐—ผ๐—ฏ๐˜€ ๐—ช๐—ฎ๐˜€๐—ปโ€™๐˜ ๐—ข๐—ป๐—ฒ Steve Jobs wasnโ€™t the nicest boss. He was tough. Direct. Demanding. But hereโ€™s the surprising partโ€”

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