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Vishu Bheda

Ā ā€¢Ā 

MedialĀ ā€¢Ā 27d

š—œš—» š—œš—»š—±š—¶š—®, š—¦š˜š—®š—暝˜š˜‚š—½š˜€ š—±š—¼š—»ā€™š˜ š˜€š—²š—¹š—¹ š—½š—暝—¼š—±š˜‚š—°š˜š˜€. š“š”šžš² š¬šžš„š„ š”ššš›š¢š­š¬. š—›š—²š—暝—²ā€™š˜€ š˜š—µš—² š˜š—暝˜‚š˜š—µ š—»š—¼š—Æš—¼š—±š˜† š˜š—®š—¹š—øš˜€ š—®š—Æš—¼š˜‚š˜: In India ā€” ā†’ Selling a product is easy. ā†’ Becoming a habit is hard. But the biggest Indian startups? They crack this habit game. Thatā€™s why they win. š—§š—µš—¶š—»š—ø š—®š—Æš—¼š˜‚š˜ š˜†š—¼š˜‚š—æ š—¼š˜„š—» š—¹š—¶š—³š—². ā†’ Hungry? = Swiggy ā†’ Grocery? = Zepto ā†’ Weekend Plan? = Zomato ā†’ Online Shopping? = Flipkart You donā€™t even think twice. You just open the app. Thatā€™s called becoming a habit. š—Ŗš—µš˜† š—¶š˜€ š˜š—µš—¶š˜€ š˜€š—¼ š—½š—¼š˜„š—²š—暝—³š˜‚š—¹? ā†’ Products can be copied. ā†’ Prices can change. ā†’ Delivery can get faster. But habits? Once formedā€¦ theyā€™re hard to break. Habits = Customer Loyalty without effort. š—›š—¼š˜„ š—±š—¼ š—œš—»š—±š—¶š—®š—» š—¦š˜š—®š—暝˜š˜‚š—½š˜€ š—Æš˜‚š—¶š—¹š—± š—µš—®š—Æš—¶š˜š˜€? Simple tricks. Super smart. ā†’ Discounts = Make you try ā†’ Fast delivery = Make you lazy ā†’ Membership = Make you stay Every offerā€¦ every featureā€¦ Is designed for one thing ā†’ šš®š¢š„š šš š”ššš›š¢š­ ššš«šØš®š§š š­š”šžš¢š« ššš©š©. š—Ÿš—¼š—¼š—ø š—®š˜ š˜š—µš—²š—¶š—æ š—“š—²š—»š—¶š˜‚š˜€ š—ŗš—¼š˜ƒš—²š˜€: ā†’ Swiggy One = Free delivery = Order more ā†’ Zepto Pass = 0 fees = No reason to go out ā†’ Zomato Gold = Discounts = You check them first Slowlyā€¦ these apps become part of your routine. Like brushing your teeth. Default. Automatic. š—§š—µš—² š—•š—¶š—“ š—Ÿš—²š˜€š˜€š—¼š—» š—™š—¼š—æ š—™š—¼š˜‚š—»š—±š—²š—暝˜€: Stop asking ā€” "How can I sell more?" Start asking ā€” "How can I become their habit?" ā†’ If your product becomes a habitā€¦ Nobody can beat you. š—™š—¶š—»š—®š—¹ š—Ÿš—¶š—»š—² š—§š—¼ š—„š—²š—ŗš—²š—ŗš—Æš—²š—æ: "In India ā€” The real business is not selling products. Itā€™s building habits."

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