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Vishu Bheda
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Medial • 2m
𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. 𝐓𝐡𝐞𝐲 𝐬𝐞𝐥𝐥 𝐡𝐚𝐛𝐢𝐭𝐬. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁: In India — → Selling a product is easy. → Becoming a habit is hard. But the biggest Indian startups? They crack this habit game. That’s why they win. 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗹𝗶𝗳𝗲. → Hungry? = Swiggy → Grocery? = Zepto → Weekend Plan? = Zomato → Online Shopping? = Flipkart You don’t even think twice. You just open the app. That’s called becoming a habit. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝘀𝗼 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹? → Products can be copied. → Prices can change. → Delivery can get faster. But habits? Once formed… they’re hard to break. Habits = Customer Loyalty without effort. 𝗛𝗼𝘄 𝗱𝗼 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗯𝘂𝗶𝗹𝗱 𝗵𝗮𝗯𝗶𝘁𝘀? Simple tricks. Super smart. → Discounts = Make you try → Fast delivery = Make you lazy → Membership = Make you stay Every offer… every feature… Is designed for one thing → 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐡𝐚𝐛𝐢𝐭 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐚𝐩𝐩. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗴𝗲𝗻𝗶𝘂𝘀 𝗺𝗼𝘃𝗲𝘀: → Swiggy One = Free delivery = Order more → Zepto Pass = 0 fees = No reason to go out → Zomato Gold = Discounts = You check them first Slowly… these apps become part of your routine. Like brushing your teeth. Default. Automatic. 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗟𝗲𝘀𝘀𝗼𝗻 𝗙𝗼𝗿 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀: Stop asking — "How can I sell more?" Start asking — "How can I become their habit?" → If your product becomes a habit… Nobody can beat you. 𝗙𝗶𝗻𝗮𝗹 𝗟𝗶𝗻𝗲 𝗧𝗼 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: "In India — The real business is not selling products. It’s building habits."
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