Back
Suneel Mekala
Full Stack Developer... • 10h
"𝗛𝗼𝘄 𝗔𝗶𝗿𝗯𝗻𝗯 𝗦𝘂𝗿𝘃𝗶𝘃𝗲𝗱 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗶𝗻 𝟮𝟬𝟬𝟴—𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗦𝗵𝗼𝘂𝗹𝗱 𝗟𝗲𝗮𝗿𝗻" In 2008, Airbnb was failing. They had: → $𝟬 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 → 𝗠𝗮𝘅𝗲𝗱-𝗼𝘂𝘁 𝗰𝗿𝗲𝗱𝗶𝘁 𝗰𝗮𝗿𝗱𝘀 → 𝗡𝗼 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗹𝗲𝗳𝘁 𝘁𝗼 𝗽𝗶𝘁𝗰𝗵 Their last hope? 𝗧𝗵𝗲 𝟮𝟬𝟬𝟴 𝗨.𝗦. 𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻. They 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗮𝘀 “𝗔𝗶𝗿𝗕𝗲𝗱 & 𝗕𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁” and sold 𝗢𝗯𝗮𝗺𝗮 & 𝗠𝗰𝗖𝗮𝗶𝗻-𝘁𝗵𝗲𝗺𝗲𝗱 𝗰𝗲𝗿𝗲𝗮𝗹 𝗯𝗼𝘅𝗲𝘀 to make cash. It worked. They raised $𝟯𝟬𝗞—just enough to keep the lights on. 𝗧𝗵𝗲𝗻 𝗰𝗮𝗺𝗲 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿: They 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 𝘁𝗿𝗮𝘃𝗲𝗹𝗲𝗿𝘀 and focused on 𝗮 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: 𝗗𝗲𝘀𝗶𝗴𝗻 𝗹𝗼𝘃𝗲𝗿𝘀. By 𝘀𝘁𝘂𝗻𝗻𝗶𝗻𝗴 𝗽𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆 and 𝘀𝘁𝗼𝗿𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗹𝗶𝘀𝘁𝗶𝗻𝗴𝘀, they made Airbnb 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? → 𝗕𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗱𝗼𝘂𝗯𝗹𝗲𝗱 𝗲𝘃𝗲𝗿𝘆 𝟮 𝗺𝗼𝗻𝘁𝗵𝘀 → 𝗬𝗖 𝗴𝗮𝘃𝗲 𝘁𝗵𝗲𝗺 20K ∗∗ (𝘢𝘧𝘵𝘦𝘳 𝘪𝘯𝘪𝘵𝘪𝘢𝘭𝘭𝘺 𝘳𝘦𝘫𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘮) → ∗∗ 𝘛𝘰𝘥𝘢𝘺: 100B+ valuation 𝗧𝗵𝗲 𝟯 𝗞𝗲𝘆 𝗟𝗲𝘀𝘀𝗼𝗻𝘀: 1. 𝗣𝗶𝘃𝗼𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗗𝗶𝗲 → If your original idea isn’t working, find a new angle fast. 2. 𝗛𝘂𝘀𝘁𝗹𝗲 𝗕𝗲𝗮𝘁𝘀 𝗠𝗼𝗻𝗲𝘆 → No funding? Get creative. (Selling cereal saved Airbnb.) 3. 𝗕𝗿𝗮𝗻𝗱 > 𝗨𝘁𝗶𝗹𝗶𝘁𝘆 → People don’t just buy a “cheap stay.” They buy a story, a vibe, an experience. 𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁: Airbnb’s near-death moment 𝗯𝗲𝗰𝗮𝗺𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗱𝗼𝗻’𝘁 𝗮𝘃𝗼𝗶𝗱 𝗳𝗮𝗶𝗹𝘂𝗿𝗲—𝘁𝗵𝗲𝘆 𝗼𝘂𝘁𝗹𝗮𝘀𝘁 𝗶𝘁.
Replies (1)
More like this
Recommendations from Medial
Download the medial app to read full posts, comements and news.