"๐ง๐ต๐ฒ ๐ฆ๐ฒ๐ฐ๐ฟ๐ฒ๐ ๐ฃ๐ถ๐๐ผ๐ ๐ง๐ต๐ฎ๐ ๐ง๐๐ฟ๐ป๐ฒ๐ฑ ๐ฆ๐น๐ฎ๐ฐ๐ธ ๐๐ป๐๐ผ ๐ฎ $๐ฎ๐ณ๐ ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐ (๐๐ป๐ฑ ๐๐น๐บ๐ผ๐๐ ๐๐ถ๐ฑ๐ป'๐ ๐๐ฎ๐ฝ๐ฝ๐ฒ๐ป)" ๐๐ป ๐ฎ๐ฌ๐ญ๐ฎ, ๐ฆ๐๐ฒ๐๐ฎ๐ฟ๐ ๐๐๐๐๐ฒ๐ฟ๐ณ๐ถ๐ฒ๐น๐ฑ'๐ ๐ด๐ฎ๐บ๐ถ๐ป๐ด ๐๐๐ฎ๐ฟ๐๐๐ฝ ๐๐ฎ๐ ๐ฑ๐๐ถ๐ป๐ด. His team had spent ๐ฐ ๐๐ฒ๐ฎ๐ฟ๐ and $๐ญ๐ณ๐ building Glitchโa whimsical MMORPG that nobody played. Investors were furious. The dream was over. But in the ashes of failure, Butterfield noticed something strange... ๐๐ถ๐ ๐๐ฒ๐ฎ๐บ ๐ฟ๐ฒ๐ณ๐๐๐ฒ๐ฑ ๐๐ผ ๐๐๐ผ๐ฝ ๐๐๐ถ๐ป๐ด ๐ฎ๐ป ๐ถ๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐น ๐ฐ๐ต๐ฎ๐ ๐๐ผ๐ผ๐น ๐๐ต๐ฒ๐'๐ฑ ๐ฏ๐๐ถ๐น๐. It was clunky, but better than email. So they polished it, stripped the gaming elements, and launched it as a standalone product. ๐ง๐ต๐ฒ๐ ๐ฐ๐ฎ๐น๐น๐ฒ๐ฑ ๐ถ๐ "๐ฆ๐น๐ฎ๐ฐ๐ธ." Within 24 hours: โ ๐ด,๐ฌ๐ฌ๐ฌ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐๐ถ๐ด๐ป๐ฒ๐ฑ ๐๐ฝ โ ๐ญ๐ + ๐ถ๐ป ๐๐ฅ๐ฅ ๐๐ถ๐๐ต๐ถ๐ป ๐ฒ ๐๐ฒ๐ฒ๐ธ๐ โ ๐๐ฎ๐๐๐ฒ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐๐ผ ๐ญ๐ ๐๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป ๐ง๐ต๐ฒ ๐ง๐๐ถ๐๐? โก๏ธ VC Fred Wilson passed on investing (called it "a feature, not a product") โก๏ธ Microsoft launched competing products 3 times (Teams, Skype, Yammer) โก๏ธ Butterfield rejected a $12B acquisition offer from Amazon ๐ช๐ต๐ ๐ฆ๐น๐ฎ๐ฐ๐ธ ๐ช๐ผ๐ป: 1. ๐ข๐ฏ๐๐ฒ๐๐๐ถ๐ผ๐ป ๐๐ถ๐๐ต ๐จ๐ซ โ Made work communication fun with emojis, GIFs, and playful copy 2. ๐๐ผ๐๐๐ผ๐บ-๐๐ฝ ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป โ Employees demanded it, forcing IT departments to comply 3. ๐ง๐ต๐ฒ ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ ๐ฒ๐ณ๐ณ๐ฒ๐ฐ๐ โ More teams = more value (like Facebook for work) ๐ง๐ต๐ฒ ๐๐ฒ๐๐๐ผ๐ป: The best ideas often emerge from failed projects. Pay attention to what your team actually usesโeven if it wasn't part of the plan.
Download the medial app to read full posts, comements and news.