"๐ก๐ฒ๐๐ณ๐น๐ถ๐ โ๐ $๐ฐ๐ฌ๐ ๐๐ฒ๐ ๐ง๐ต๐ฎ๐ ๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฑ ๐๐ป๐๐ฒ๐ฟ๐๐ฎ๐ถ๐ป๐บ๐ฒ๐ป๐ ๐๐ผ๐ฟ๐ฒ๐๐ฒ๐ฟ" ๐๐ป ๐ฎ๐ฌ๐ญ๐ญ, ๐ก๐ฒ๐๐ณ๐น๐ถ๐ ๐บ๐ฎ๐ฑ๐ฒ ๐ฎ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐๐ต๐ฎ๐ ๐ฎ๐น๐บ๐ผ๐๐ ๐ฑ๐ฒ๐๐๐ฟ๐ผ๐๐ฒ๐ฑ ๐๐ต๐ฒ๐บ. They ๐๐ฝ๐น๐ถ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐๐ฉ๐ ๐ฟ๐ฒ๐ป๐๐ฎ๐น ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ฒ๐ฎ๐บ๐ถ๐ป๐ด ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐โraising prices by 60%. Customers ๐ฟ๐ฒ๐๐ผ๐น๐๐ฒ๐ฑ. 800,000 users ๐ฐ๐ฎ๐ป๐ฐ๐ฒ๐น๐ฒ๐ฑ. Their stock ๐ฑ๐ฟ๐ผ๐ฝ๐ฝ๐ฒ๐ฑ ๐ณ๐ณ% ๐ถ๐ป ๐ฐ ๐บ๐ผ๐ป๐๐ต๐. The media called it โ๐๐ต๐ฒ ๐ฒ๐ป๐ฑ ๐ผ๐ณ ๐ก๐ฒ๐๐ณ๐น๐ถ๐ .โ But Reed Hastings stayed stubborn. He knew: ๐ฆ๐๐ฟ๐ฒ๐ฎ๐บ๐ถ๐ป๐ด ๐๐ฎ๐ ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ. So Netflix doubled downโspending $40M on an exclusive show called ๐๐ฐ๐ถ๐ด๐ฆ ๐ฐ๐ง ๐๐ข๐ณ๐ฅ๐ด. At the time, ๐ป๐ผ ๐ผ๐ป๐ฒ ๐ฏ๐ฒ๐น๐ถ๐ฒ๐๐ฒ๐ฑ ๐ถ๐ป ๐ผ๐ฟ๐ถ๐ด๐ถ๐ป๐ฎ๐น ๐๐๐ฟ๐ฒ๐ฎ๐บ๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐. Studios laughed. Investors panicked. But Netflix bet ๐ฏ๐ถ๐ด ๐ผ๐ป ๐ฑ๐ฎ๐๐ฎ: โ They knew ๐๐๐ฒ๐ฟ๐ ๐น๐ผ๐๐ฒ๐ฑ ๐ฝ๐ผ๐น๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐ฑ๐ฟ๐ฎ๐บ๐ฎ๐. โ They knew ๐ฏ๐ถ๐ป๐ด๐ฒ-๐๐ฎ๐๐ฐ๐ต๐ถ๐ป๐ด ๐๐ฎ๐ ๐ฟ๐ถ๐๐ถ๐ป๐ด. โ They knew ๐๐ฉ๐๐ ๐๐ผ๐๐น๐ฑ ๐ฑ๐ถ๐ฒ. ๐ง๐ต๐ฒ ๐ฟ๐ฒ๐๐๐น๐? ๐๐ฐ๐ถ๐ด๐ฆ ๐ฐ๐ง ๐๐ข๐ณ๐ฅ๐ด ๐ฏ๐ฒ๐ฐ๐ฎ๐บ๐ฒ ๐ฎ ๐ด๐น๐ผ๐ฏ๐ฎ๐น ๐ฝ๐ต๐ฒ๐ป๐ผ๐บ๐ฒ๐ป๐ผ๐ป. Netflixโs subs skyrocketed. And Hollywood was forced to adapt. ๐ช๐ต๐ ๐ง๐ต๐ถ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ง๐ผ๐ฑ๐ฎ๐: Netflixโs $40M gamble did 3 things: 1. Proved streaming could beat TV 2. Made binge-watching the norm 3. Forced Disney, HBO, Apple into streaming ๐ง๐ต๐ฒ ๐๐ถ๐ด ๐๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด: When you see the future before others, you have two choices: 1. Play it safe and fade away. 2. Bet hard and own the next era. Netflix chose #๐ฎโand changed entertainment forever. ๐ง๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ ๐ฑ๐ผ๐ปโ๐ ๐ท๐๐๐ ๐ฎ๐ฑ๐ฎ๐ฝ๐. ๐ง๐ต๐ฒ๐ ๐ณ๐ผ๐ฟ๐ฐ๐ฒ ๐๐ต๐ฒ ๐๐ผ๐ฟ๐น๐ฑ ๐๐ผ ๐ฎ๐ฑ๐ฎ๐ฝ๐ ๐๐ผ ๐๐ต๐ฒ๐บ.
Download the medial app to read full posts, comements and news.