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Vishu Bheda
•
Medial • 2d
𝗕𝗮𝗰𝗸 𝗶𝗻 𝟮𝟬𝟭𝟲, 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝘀𝗽𝗼𝘁𝘁𝗲𝗱 𝗮 𝗯𝗶𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: People were spending more time scrolling than watching. That killed engagement—and made users quit faster. 𝗧𝗵𝗲 𝗶𝘀𝘀𝘂𝗲? Not the content. The problem was the thumbnails. So Netflix rebuilt their system from scratch. They used machine learning to show different thumbnails to different users for the same show. 𝗜𝗻𝘁𝗼 𝗰𝗿𝗶𝗺𝗲? You see a dark, gritty image. 𝗟𝗼𝘃𝗲 𝗿𝗼𝗺-𝗰𝗼𝗺𝘀? You see a smiling couple. It wasn’t about changing the show. It was about showing the right cover to trigger your interest. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Watch time shot up by 20%. 𝗧𝗿𝘂𝘁𝗵 𝗶𝘀: People do judge the book by its cover. If your “cover” sucks, your product gets ignored—no matter how good it is.
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