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Vishu Bheda
ย โขย
Medialย โขย 2m
๐๐ฎ๐ฐ๐ธ ๐ถ๐ป ๐ฎ๐ฌ๐ญ๐ฒ, ๐ก๐ฒ๐๐ณ๐น๐ถ๐ ๐๐ฝ๐ผ๐๐๐ฒ๐ฑ ๐ฎ ๐ฏ๐ถ๐ด ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ: People were spending more time scrolling than watching. That killed engagementโand made users quit faster. ๐ง๐ต๐ฒ ๐ถ๐๐๐๐ฒ? Not the content. The problem was the thumbnails. So Netflix rebuilt their system from scratch. They used machine learning to show different thumbnails to different users for the same show. ๐๐ป๐๐ผ ๐ฐ๐ฟ๐ถ๐บ๐ฒ? You see a dark, gritty image. ๐๐ผ๐๐ฒ ๐ฟ๐ผ๐บ-๐ฐ๐ผ๐บ๐? You see a smiling couple. It wasnโt about changing the show. It was about showing the right cover to trigger your interest. ๐ง๐ต๐ฒ ๐ฟ๐ฒ๐๐๐น๐? Watch time shot up by 20%. ๐ง๐ฟ๐๐๐ต ๐ถ๐: People do judge the book by its cover. If your โcoverโ sucks, your product gets ignoredโno matter how good it is.
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