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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 2m

๐—•๐—ฎ๐—ฐ๐—ธ ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿฒ, ๐—ก๐—ฒ๐˜๐—ณ๐—น๐—ถ๐˜… ๐˜€๐—ฝ๐—ผ๐˜๐˜๐—ฒ๐—ฑ ๐—ฎ ๐—ฏ๐—ถ๐—ด ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ: People were spending more time scrolling than watching. That killed engagementโ€”and made users quit faster. ๐—ง๐—ต๐—ฒ ๐—ถ๐˜€๐˜€๐˜‚๐—ฒ? Not the content. The problem was the thumbnails. So Netflix rebuilt their system from scratch. They used machine learning to show different thumbnails to different users for the same show. ๐—œ๐—ป๐˜๐—ผ ๐—ฐ๐—ฟ๐—ถ๐—บ๐—ฒ? You see a dark, gritty image. ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ ๐—ฟ๐—ผ๐—บ-๐—ฐ๐—ผ๐—บ๐˜€? You see a smiling couple. It wasnโ€™t about changing the show. It was about showing the right cover to trigger your interest. ๐—ง๐—ต๐—ฒ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜? Watch time shot up by 20%. ๐—ง๐—ฟ๐˜‚๐˜๐—ต ๐—ถ๐˜€: People do judge the book by its cover. If your โ€œcoverโ€ sucks, your product gets ignoredโ€”no matter how good it is.

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๐——๐—ฎ๐˜† ๐Ÿฑ ๐—ผ๐—ณ ๐—ง๐—ต๐—ฒ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ๐—ป ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐—ช๐—ฎ๐—ฟ ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€: ๐—•๐˜†๐—ท๐˜‚โ€™๐˜€ ๐˜ƒ๐˜€. ๐—จ๐—ป๐—ฎ๐—ฐ๐—ฎ๐—ฑ๐—ฒ๐—บ๐˜† โ€“ ๐—ง๐—ต๐—ฒ ๐—˜๐—ฑ๐˜๐—ฒ๐—ฐ๐—ต ๐—•๐—ฎ๐˜๐˜๐—น๐—ฒ๐—ณ๐—ถ๐—ฒ๐—น๐—ฑ ๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿฑ โ€“ ๐—ง๐—ต๐—ฒ ๐—•๐—ฒ๐—ด๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ผ๐—ณ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎโ€™๐˜€ ๐—˜๐—ฑ๐˜๐—ฒ๐—ฐ๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป For

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