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𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸 𝗜𝘀𝗻’𝘁 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂 — 𝗜𝘁’𝘀 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺. Most early founders (me included!) make this mistake: They spend 70% of the pitch deck talking about themselves or the product. If you’re a first-time founder working on a pitch deck, here’s a hard truth many learn too late: 𝘔𝘰𝘴𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘥𝘰𝘯’𝘵 𝘤𝘢𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯… 𝘶𝘯𝘵𝘪𝘭 𝘵𝘩𝘦𝘺 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮. But many decks still follow this order: 👉Team 👉 Product features 👉 Tech stack 👉 Screenshots And only briefly mention what problem it solves. That’s where it falls flat. --- ✅ 𝙄𝙣𝙨𝙩𝙚𝙖𝙙, 𝙛𝙤𝙘𝙪𝙨 𝙤𝙣 𝙩𝙝𝙞𝙨 𝙨𝙞𝙢𝙥𝙡𝙚 𝙖𝙣𝙙 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙨𝙩𝙧𝙪𝙘𝙩𝙪𝙧𝙚 (𝙚𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙡𝙮 𝙛𝙤𝙧 𝙥𝙧𝙚-𝙨𝙚𝙚𝙙/𝙨𝙚𝙚𝙙 𝙧𝙤𝙪𝙣𝙙𝙨): 𝟭. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗦𝗹𝗶𝗱𝗲 Describe the pain clearly. Use data, real stories, or user quotes. Make the investor feel why this matters. 𝟮. 𝗪𝗵𝘆 𝗡𝗼𝘄? What’s changed in the market, user behavior, tech, or timing that makes your solution urgent and relevant today? 𝟯. 𝗬𝗼𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Now you’ve earned the right to talk about your product. Show how it solves the problem effectively and differently. 𝟰. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗶𝘇𝗲 Is this a small pain or a big opportunity? Help them see the growth and upside. 𝟱. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹 & 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 How will you get users? How will you make money? 𝟲. 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻 If you’ve launched — show numbers. If you haven’t — show experiments, waitlist, or early interest. 𝟳. 𝗧𝗵𝗲 𝗧𝗲𝗮𝗺 Only now introduce your team — as the ones uniquely equipped to win in this space. 𝟴. 𝗧𝗵𝗲 𝗔𝘀𝗸 How much are you raising, and where will the money go? --- 𝘽𝙤𝙣𝙪𝙨 𝙏𝙞𝙥𝙨: – Each slide should be one idea, one message. – Don’t overwhelm with text — use visuals, charts, short bullets. – And rehearse your story — not just your slides What’s the #1 thing you wish you knew before building your first pitch deck or meeting investors?