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Suneel Mekala
Full Stack Developer...ย โขย 2m
"๐๐ผ๐ ๐ก๐ถ๐ป๐๐ฒ๐ป๐ฑ๐ผ ๐๐ป๐๐ฒ๐ป๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐ช๐ถ๐ถ (๐๐ ๐๐ฐ๐ฐ๐ถ๐ฑ๐ฒ๐ป๐)" ๐๐ป ๐ฎ๐ฌ๐ฌ๐ญ, ๐ก๐ถ๐ป๐๐ฒ๐ป๐ฑ๐ผ ๐๐ฎ๐ ๐ถ๐ฟ๐ฟ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐. Sony's PlayStation 2 dominated gaming. Microsoft's Xbox entered with brute force. Analysts predicted Nintendo would become ๐ฎ ๐๐ผ๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐. Then, engineer ๐๐ฒ๐ป๐๐ผ ๐ง๐ฎ๐ธ๐ฒ๐ฑ๐ฎ made a bizarre discovery... While testing a handheld gyroscope, he realized: โ ๐๐ฟ๐ฎ๐ป๐ฑ๐ฝ๐ฎ๐ฟ๐ฒ๐ป๐๐ could intuitively swing it like a tennis racket โ ๐ก๐ผ๐ป-๐ด๐ฎ๐บ๐ฒ๐ฟ๐ reacted faster than hardcore players โ ๐๐ผ๐๐ฝ๐ถ๐๐ฎ๐น ๐ฝ๐ฎ๐๐ถ๐ฒ๐ป๐๐ used it for physical therapy This became the ๐ช๐ถ๐ถ ๐ฅ๐ฒ๐บ๐ผ๐๐ฒโand it changed everything. ๐ง๐ต๐ฒ ๐๐ฎ๐๐ป๐ฐ๐ต: โ Sold 100M+ units (outsold PS3 & Xbox 360 combined) โ 60% buyers were first-time gamers (grandparents, moms, kids) โ Created the $15B casual gaming market ๐ง๐ต๐ฒ ๐๐ฒ๐ป๐ถ๐๐ ๐๐ฒ๐ต๐ถ๐ป๐ฑ ๐๐: 1. Blue Ocean Strategy โ Ignored competing on graphics, targeted non-gamers instead 2. Price Anchoring โ Sold at 249 (100 cheaper than rivals) despite lower specs 3. Cultural Trojan Horse โ Positioned as "family entertainment," not "video games" ๐ง๐ต๐ฒ ๐ฆ๐ต๐ผ๐ฐ๐ธ๐๐ฎ๐๐ฒ: โก๏ธ Sony and Microsoft scrambled to copy motion controls (Kinect, Move) โก๏ธ Mobile gaming exploded (Angry Birds, Candy Crush) โก๏ธ Nintendo's stock 10x'd in 5 years ๐ง๐ต๐ฒ ๐๐ฒ๐๐๐ผ๐ป: Disruption happens when you ๐๐๐ผ๐ฝ ๐ณ๐ถ๐ด๐ต๐๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐ฎ๐บ๐ฒ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ and create a ๐๐ต๐ผ๐น๐น๐ ๐ป๐ฒ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐.
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