Back
Suneel Mekala
Full Stack Developer... • 3m
"𝗧𝗵𝗲 $𝟭𝟬𝟬𝗠 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗧𝗵𝗮𝘁 𝗠𝗮𝗱𝗲 𝗖𝗮𝗻𝘃𝗮 𝗮 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆" In 2013, Canva’s founders made a decision that seemed insane. They 𝘁𝘂𝗿𝗻𝗲𝗱 𝗱𝗼𝘄𝗻 𝗮 $𝟭𝟬𝟬𝗠 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗼𝗳𝗳𝗲𝗿—despite having: → Just 𝟭𝟱𝟬,𝟬𝟬𝟬 𝘂𝘀𝗲𝗿𝘀 → 𝗡𝗼 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 → A team of 𝗼𝗻𝗹𝘆 𝟭𝟮 𝗽𝗲𝗼𝗽𝗹𝗲 Investors called them 𝗰𝗿𝗮𝘇𝘆. But Melanie Perkins 𝗵𝗮𝗱 𝗮 𝘃𝗶𝘀𝗶𝗼𝗻: “𝘋𝘦𝘴𝘪𝘨𝘯 𝘵𝘰𝘰𝘭𝘴 𝘴𝘩𝘰𝘶𝘭𝘥𝘯’𝘵 𝘣𝘦 𝘩𝘢𝘳𝘥. 𝘛𝘩𝘦𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢𝘴 𝘴𝘪𝘮𝘱𝘭𝘦 𝘢𝘴 𝘗𝘰𝘸𝘦𝘳𝘗𝘰𝘪𝘯𝘵.” Fast forward: → 𝗖𝗮𝗻𝘃𝗮 𝗶𝘀 𝗻𝗼𝘄 𝘄𝗼𝗿𝘁𝗵 40B → ∗∗ 150M + users ∗∗ → ∗∗ 𝟮.𝟭𝗕 𝗶𝗻 𝗮𝗻𝗻𝘂𝗮𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗪𝗵𝘆 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗗𝗼𝘄𝗻 $𝟭𝟬𝟬𝗠 𝗪𝗮𝘀 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗠𝗼𝘃𝗲: 𝟭. 𝗧𝗵𝗲𝘆 𝗸𝗻𝗲𝘄 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘄𝗮𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 → Adobe dominated, but was too complex for 99% of users. 𝟮. 𝗧𝗵𝗲𝘆 𝗯𝗲𝘁 𝗼𝗻 𝘁𝗵𝗲 “𝗻𝗼-𝗰𝗼𝗱𝗲” 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 → Small businesses, students, and creators needed simple design tools. 𝟯. 𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝘃𝗶𝗿𝗮𝗹𝗶𝘁𝘆 → Freemium model + collaboration features = explosive word-of-mouth growth. 𝗧𝗵𝗲 𝗟𝗲𝘀𝘀𝗼𝗻: Most founders 𝘀𝗲𝗹𝗹 𝘁𝗼𝗼 𝗲𝗮𝗿𝗹𝘆 because they: → Fear competition → Underestimate their market → Need liquidity But the biggest wins go to those who stay independent and scale. 𝗜𝗳 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗼𝗻, 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗲𝗮𝗹 𝗶𝘀 𝗻𝗼 𝗱𝗲𝗮𝗹.
Replies (3)
More like this
Recommendations from Medial
Download the medial app to read full posts, comements and news.