"๐ง๐ต๐ฒ $๐ญ๐ฌ๐ฌ๐ ๐ ๐ถ๐๐๐ฎ๐ธ๐ฒ ๐ง๐ต๐ฎ๐ ๐ ๐ฎ๐ฑ๐ฒ ๐๐ฎ๐ป๐๐ฎ ๐ฎ ๐๐ถ๐น๐น๐ถ๐ผ๐ป-๐๐ผ๐น๐น๐ฎ๐ฟ ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐" In 2013, Canvaโs founders made a decision that seemed insane. They ๐๐๐ฟ๐ป๐ฒ๐ฑ ๐ฑ๐ผ๐๐ป ๐ฎ $๐ญ๐ฌ๐ฌ๐ ๐ฎ๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป ๐ผ๐ณ๐ณ๐ฒ๐ฟโdespite having: โ Just ๐ญ๐ฑ๐ฌ,๐ฌ๐ฌ๐ฌ ๐๐๐ฒ๐ฟ๐ โ ๐ก๐ผ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ โ A team of ๐ผ๐ป๐น๐ ๐ญ๐ฎ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ Investors called them ๐ฐ๐ฟ๐ฎ๐๐. But Melanie Perkins ๐ต๐ฎ๐ฑ ๐ฎ ๐๐ถ๐๐ถ๐ผ๐ป: โ๐๐ฆ๐ด๐ช๐จ๐ฏ ๐ต๐ฐ๐ฐ๐ญ๐ด ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ๐ฏโ๐ต ๐ฃ๐ฆ ๐ฉ๐ข๐ณ๐ฅ. ๐๐ฉ๐ฆ๐บ ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ ๐ฃ๐ฆ ๐ข๐ด ๐ด๐ช๐ฎ๐ฑ๐ญ๐ฆ ๐ข๐ด ๐๐ฐ๐ธ๐ฆ๐ณ๐๐ฐ๐ช๐ฏ๐ต.โ Fast forward: โ ๐๐ฎ๐ป๐๐ฎ ๐ถ๐ ๐ป๐ผ๐ ๐๐ผ๐ฟ๐๐ต 40B โ โโ 150M + users โโ โ โโ ๐ฎ.๐ญ๐ ๐ถ๐ป ๐ฎ๐ป๐ป๐๐ฎ๐น ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ช๐ต๐ ๐ง๐๐ฟ๐ป๐ถ๐ป๐ด ๐๐ผ๐๐ป $๐ญ๐ฌ๐ฌ๐ ๐ช๐ฎ๐ ๐ง๐ต๐ฒ ๐ฅ๐ถ๐ด๐ต๐ ๐ ๐ผ๐๐ฒ: ๐ญ. ๐ง๐ต๐ฒ๐ ๐ธ๐ป๐ฒ๐ ๐๐ต๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ฎ๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐ฎ๐น๐๐ฒ๐ฑ โ Adobe dominated, but was too complex for 99% of users. ๐ฎ. ๐ง๐ต๐ฒ๐ ๐ฏ๐ฒ๐ ๐ผ๐ป ๐๐ต๐ฒ โ๐ป๐ผ-๐ฐ๐ผ๐ฑ๐ฒโ ๐ฟ๐ฒ๐๐ผ๐น๐๐๐ถ๐ผ๐ป โ Small businesses, students, and creators needed simple design tools. ๐ฏ. ๐ง๐ต๐ฒ๐ ๐ฏ๐๐ถ๐น๐ ๐ณ๐ผ๐ฟ ๐๐ถ๐ฟ๐ฎ๐น๐ถ๐๐ โ Freemium model + collaboration features = explosive word-of-mouth growth. ๐ง๐ต๐ฒ ๐๐ฒ๐๐๐ผ๐ป: Most founders ๐๐ฒ๐น๐น ๐๐ผ๐ผ ๐ฒ๐ฎ๐ฟ๐น๐ because they: โ Fear competition โ Underestimate their market โ Need liquidity But the biggest wins go to those who stay independent and scale. ๐๐ณ ๐๐ผ๐ ๐ฏ๐ฒ๐น๐ถ๐ฒ๐๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐๐ถ๐๐ถ๐ผ๐ป, ๐๐ผ๐บ๐ฒ๐๐ถ๐บ๐ฒ๐ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฑ๐ฒ๐ฎ๐น ๐ถ๐ ๐ป๐ผ ๐ฑ๐ฒ๐ฎ๐น.
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