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Suneel Mekala
Full Stack Developer... • 2m
"𝗧𝗵𝗲 $𝟭𝟬𝟬𝗠 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗧𝗵𝗮𝘁 𝗠𝗮𝗱𝗲 𝗖𝗮𝗻𝘃𝗮 𝗮 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆" In 2013, Canva’s founders made a decision that seemed insane. They 𝘁𝘂𝗿𝗻𝗲𝗱 𝗱𝗼𝘄𝗻 𝗮 $𝟭𝟬𝟬𝗠 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗼𝗳𝗳𝗲𝗿—despite having: → Just 𝟭𝟱𝟬,𝟬𝟬𝟬 𝘂𝘀𝗲𝗿𝘀 → 𝗡𝗼 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 → A team of 𝗼𝗻𝗹𝘆 𝟭𝟮 𝗽𝗲𝗼𝗽𝗹𝗲 Investors called them 𝗰𝗿𝗮𝘇𝘆. But Melanie Perkins 𝗵𝗮𝗱 𝗮 𝘃𝗶𝘀𝗶𝗼𝗻: “𝘋𝘦𝘴𝘪𝘨𝘯 𝘵𝘰𝘰𝘭𝘴 𝘴𝘩𝘰𝘶𝘭𝘥𝘯’𝘵 𝘣𝘦 𝘩𝘢𝘳𝘥. 𝘛𝘩𝘦𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢𝘴 𝘴𝘪𝘮𝘱𝘭𝘦 𝘢𝘴 𝘗𝘰𝘸𝘦𝘳𝘗𝘰𝘪𝘯𝘵.” Fast forward: → 𝗖𝗮𝗻𝘃𝗮 𝗶𝘀 𝗻𝗼𝘄 𝘄𝗼𝗿𝘁𝗵 40B → ∗∗ 150M + users ∗∗ → ∗∗ 𝟮.𝟭𝗕 𝗶𝗻 𝗮𝗻𝗻𝘂𝗮𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗪𝗵𝘆 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗗𝗼𝘄𝗻 $𝟭𝟬𝟬𝗠 𝗪𝗮𝘀 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗠𝗼𝘃𝗲: 𝟭. 𝗧𝗵𝗲𝘆 𝗸𝗻𝗲𝘄 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘄𝗮𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 → Adobe dominated, but was too complex for 99% of users. 𝟮. 𝗧𝗵𝗲𝘆 𝗯𝗲𝘁 𝗼𝗻 𝘁𝗵𝗲 “𝗻𝗼-𝗰𝗼𝗱𝗲” 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 → Small businesses, students, and creators needed simple design tools. 𝟯. 𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝘃𝗶𝗿𝗮𝗹𝗶𝘁𝘆 → Freemium model + collaboration features = explosive word-of-mouth growth. 𝗧𝗵𝗲 𝗟𝗲𝘀𝘀𝗼𝗻: Most founders 𝘀𝗲𝗹𝗹 𝘁𝗼𝗼 𝗲𝗮𝗿𝗹𝘆 because they: → Fear competition → Underestimate their market → Need liquidity But the biggest wins go to those who stay independent and scale. 𝗜𝗳 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗼𝗻, 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗲𝗮𝗹 𝗶𝘀 𝗻𝗼 𝗱𝗲𝗮𝗹.
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