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𝗧𝗵𝗲 𝗯𝗮𝗰𝗸𝗲𝗻𝗱 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗥𝗲𝗽𝗼𝗿𝘁 𝗦𝗮𝗮𝗦 𝗳𝗿𝗼𝗺 𝗵𝗶𝘀 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗿𝗮𝗻𝘁 — 𝗻𝗼𝘄 𝗰𝗿𝗼𝘀𝘀𝗲𝘀 ₹𝟱𝗟/𝗺𝗼𝗻𝘁𝗵 From boring Excel dashboards to plug-n-play insights, built entirely in free tools. 𝗧𝗵𝗲 𝗶𝗱𝗲𝗮 One agency client was frustrated spending 4+ hours a week making manual performance reports. Jatin, a backend dev, automated it with Google Sheets + Apps Script. 𝗧𝗵𝗲 𝗲𝗮𝗿𝗹𝘆 𝗯𝘂𝗶𝗹𝗱 Took the same tool, cleaned UI in Glide Added integrations: Meta Ads, Google Analytics, Shopify Called it Trackly Launched it in indie founder Slack groups 𝗧𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗿𝗼𝘂𝘁𝗲 First 15 clients came from referrals Now has a $19/month plan Also offers done-for-you setup for $99 60+ D2C brands use it 𝗧𝗵𝗲 𝗲𝗱𝗴𝗲 Focused on metrics that matter (CAC, LTV, ROAS) Auto-generated weekly reports Clients got rid of analysts for routine reporting 𝗪𝗵𝘆 𝗶𝘁 𝗰𝗹𝗶𝗰𝗸𝗲𝗱 𝗜𝘁 𝗱𝗶𝗱 𝘁𝗵𝗲 𝗯𝗼𝗿𝗶𝗻𝗴 𝘄𝗼𝗿𝗸. Every founder wants insights, no one wants to compile them. 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 When someone vents a problem, don’t pitch. Observe. Simplify. Productize.