๐๐ผ๐ฟ๐บ๐ฒ๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฒ๐ผ ๐๐ฟ๐ถ๐ฐ ๐ฆ๐ฐ๐ต๐บ๐ถ๐ฑ๐ ๐ผ๐ป ๐ต๐ผ๐ ๐ต๐ฒ ๐๐๐ฒ๐ ๐ฑ-๐๐ฒ๐ฎ๐ฟ ๐ฝ๐น๐ฎ๐ป๐ ๐๐ผ ๐ฝ๐ฟ๐ฒ๐ฑ๐ถ๐ฐ๐ ๐ถ๐ณ ๐ฎ ๐๐๐ฎ๐ฟ๐๐๐ฝ ๐ฐ๐ฎ๐ป ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐ฎ $๐ญ๐ฌ๐ฌ ๐ฏ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ Most founders follow the traditional playbook: Build a great product Hire a sales team Charge a fair price Keep customers happy ๐๐ซ๐ข๐ ๐๐๐ก๐ฆ๐ข๐๐ญ, ๐๐จ๐ซ๐ฆ๐๐ซ ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐, ๐ฌ๐๐ฒ๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐ ๐ข๐ฌ ๐ญ๐จ๐จ ๐ฌ๐ฆ๐๐ฅ๐ฅ. It can create a good business, but never a massive one. ๐ง๐ต๐ฒ ๐ง๐ฟ๐๐๐ต ๐๐ฏ๐ผ๐๐ ๐๐ถ๐น๐น๐ถ๐ผ๐ป-๐๐ผ๐น๐น๐ฎ๐ฟ ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ Most startups focus on selling. The biggest companies? They change how the game is played. Google didnโt hire millions of salespeopleโit built an algorithm that scaled infinitely. Facebook didnโt charge usersโit built an attention empire that advertisers paid for. WhatsApp didnโt spend on marketingโit made messaging so seamless that a billion people joined on their own. Manual sales are slow. Scalable businesses grow without friction. ๐ง๐ต๐ฒ ๐๐ถ๐๐ฒ-๐ฌ๐ฒ๐ฎ๐ฟ ๐ง๐ฒ๐๐ Schmidt pushes founders to look ahead: ๐๐ก๐๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ข๐ง๐๐ง๐ญ ๐ฉ๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ ๐ข๐ง ๐๐ข๐ฏ๐ ๐ฒ๐๐๐ซ๐ฌ? ๐๐จ๐๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ข๐ญ ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐๐ญ ๐๐ฎ๐ญ๐ฎ๐ซ๐โ๐จ๐ซ ๐ฐ๐ข๐ฅ๐ฅ ๐ข๐ญ ๐๐ ๐ฅ๐๐๐ญ ๐๐๐ก๐ข๐ง๐? In 2016, he predicted Android, iOS, and machine learning would dominate. He was right. ๐ง๐ต๐ฒ ๐๐ถ๐น๐น๐ถ๐ผ๐ป-๐๐ผ๐น๐น๐ฎ๐ฟ ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป โWhy canโt you give your product away for free and monetize later?โ ๐๐ก๐ ๐๐๐ฌ๐ญ ๐ฌ๐ญ๐๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐๐จ๐งโ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฌ๐๐ฅ๐ฅ. ๐๐ก๐๐ฒ ๐๐ซ๐๐๐ญ๐ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐ฌ๐จ ๐ฏ๐๐ฅ๐ฎ๐๐๐ฅ๐ ๐ญ๐ก๐๐ญ ๐ญ๐ก๐ ๐ฐ๐จ๐ซ๐ฅ๐ ๐๐จ๐ฆ๐๐ฌ ๐ญ๐จ ๐ญ๐ก๐๐ฆ. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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