šš¼šæšŗš²šæ šš¼š¼š“š¹š² šš²š¼ ššæš¶š° š¦š°šµšŗš¶š±š š¼š» šµš¼š šµš² ššš²š š±-šš²š®šæ š½š¹š®š»š šš¼ š½šæš²š±š¶š°š š¶š³ š® ššš®šæššš½ š°š®š» šÆš²š°š¼šŗš² š® $šš¬š¬ šÆš¶š¹š¹š¶š¼š» š°š¼šŗš½š®š»š Most founders follow the traditional playbook: Build a great product Hire a sales team Charge a fair price Keep customers happy šš«š¢š ššš”š¦š¢šš, ššØš«š¦šš« ššØšØš š„š ššš, š¬šš²š¬ šš”š¢š¬ šš”š¢š§š¤š¢š§š š¢š¬ ššØšØ š¬š¦šš„š„. It can create a good business, but never a massive one. š§šµš² š§šæšššµ ššÆš¼šš šš¶š¹š¹š¶š¼š»-šš¼š¹š¹š®šæ šš¼šŗš½š®š»š¶š²š Most startups focus on selling. The biggest companies? They change how the game is played. Google didnāt hire millions of salespeopleāit built an algorithm that scaled infinitely. Facebook didnāt charge usersāit built an attention empire that advertisers paid for. WhatsApp didnāt spend on marketingāit made messaging so seamless that a billion people joined on their own. Manual sales are slow. Scalable businesses grow without friction. š§šµš² šš¶šš²-š¬š²š®šæ š§š²šš Schmidt pushes founders to look ahead: šš”šš š°š¢š„š„ šš šš”š ššØš¦š¢š§šš§š š©š„ššššØš«š¦š¬ š¢š§ šš¢šÆš š²ššš«š¬? ššØšš¬ š²šØš®š« šš®š¬š¢š§šš¬š¬ šš¢š š¢š§ššØ šš”šš šš®šš®š«šāšØš« š°š¢š„š„ š¢š šš š„ššš ššš”š¢š§š? In 2016, he predicted Android, iOS, and machine learning would dominate. He was right. š§šµš² šš¶š¹š¹š¶š¼š»-šš¼š¹š¹š®šæ š¤šš²ššš¶š¼š» āWhy canāt you give your product away for free and monetize later?ā šš”š ššš¬š š¬ššš«šš®š©š¬ ššØš§āš š£š®š¬š š¬šš„š„. šš”šš² šš«šššš š¬šØš¦ššš”š¢š§š š¬šØ šÆšš„š®ššš„š šš”šš šš”š š°šØš«š„š ššØš¦šš¬ ššØ šš”šš¦. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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