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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 4m

๐—ง๐—ต๐—ฒ ๐—•๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป-๐——๐—ผ๐—น๐—น๐—ฎ๐—ฟ ๐—™๐—ฟ๐—ฎ๐—บ๐—ฒ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ง๐—ต๐—ฎ๐˜ ๐— ๐—ฎ๐—ฑ๐—ฒ ๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ฐ๐—ฎ๐—ฟ๐˜ ๐—ฃ๐—ผ๐˜€๐˜€๐—ถ๐—ฏ๐—น๐—ฒ Most founders fall in love with their ideas. Apoorva Mehta killed 20 before finding the one that worked. His secret? ๐“๐ก๐ž ๐€๐๐ฃ๐š๐œ๐ž๐ง๐ญ ๐๐จ๐ฌ๐ฌ๐ข๐›๐ฅ๐ž. This concept, from How We Got to Now by Steven Johnson, explains a simple truth: ๐ฌ๐จ๐ฆ๐ž ๐ข๐๐ž๐š๐ฌ ๐จ๐ง๐ฅ๐ฒ ๐›๐ž๐œ๐จ๐ฆ๐ž ๐ฏ๐ข๐š๐›๐ฅ๐ž ๐ฐ๐ก๐ž๐ง ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐œ๐จ๐ง๐๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐ž๐ฑ๐ข๐ฌ๐ญ. ๐—ช๐—ต๐˜† ๐—š๐—ฟ๐—ผ๐—ฐ๐—ฒ๐—ฟ๐˜† ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—™๐—ฎ๐—ถ๐—น๐—ฒ๐—ฑ ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฌ๐Ÿฌโ€”๐—•๐˜‚๐˜ ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฑ๐—ฒ๐—ฑ ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿฎ In 2000, ๐–๐ž๐›๐ฏ๐š๐ง ๐ซ๐š๐ข๐ฌ๐ž๐ $๐Ÿ–๐ŸŽ๐ŸŽ๐Œ ๐ญ๐จ ๐ซ๐ž๐ฏ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ข๐ณ๐ž ๐ ๐ซ๐จ๐œ๐ž๐ซ๐ฒ ๐๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐ฒ. ๐ˆ๐ญ ๐œ๐จ๐ฅ๐ฅ๐š๐ฉ๐ฌ๐ž๐. The reason? ๐ˆ๐ญ ๐ฐ๐š๐ฌ ๐ญ๐จ๐จ ๐ž๐š๐ซ๐ฅ๐ฒ. โ€ขNo smartphones โ†’ No seamless ordering โ€ขNo digital payments โ†’ No trust in online transactions โ€ขNo e-commerce habit โ†’ Consumers werenโ€™t ready By 2012, everything had changed. ๐’๐ฆ๐š๐ซ๐ญ๐ฉ๐ก๐จ๐ง๐ž๐ฌ ๐ฐ๐ž๐ซ๐ž ๐ž๐ฏ๐ž๐ซ๐ฒ๐ฐ๐ก๐ž๐ซ๐ž. ๐๐ž๐จ๐ฉ๐ฅ๐ž ๐ญ๐ซ๐ฎ๐ฌ๐ญ๐ž๐ ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฌ๐ก๐จ๐ฉ๐ฉ๐ข๐ง๐ . ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ฉ๐š๐ฒ๐ฆ๐ž๐ง๐ญ๐ฌ ๐ฐ๐ž๐ซ๐ž ๐ฌ๐ž๐š๐ฆ๐ฅ๐ž๐ฌ๐ฌ. Thatโ€™s when Instacart became possible. ๐—ฆ๐—ฝ๐—ฒ๐—ฒ๐—ฑ ๐—ž๐—ถ๐—น๐—น๐˜€ (๐—•๐—ฎ๐—ฑ ๐—œ๐—ฑ๐—ฒ๐—ฎ๐˜€) Before Instacart, Apoorva tested and killed 20+ startup ideas: โ€ขA social game ad network (huge market, weak monetization). โ€ขA food review app for Instagram users (people loved food photos, not reviewing dishes). โ€ขA daily deals platform for meals (too crowded, no clear edge). His golden rule? "๐“๐ก๐ž ๐Ÿ๐š๐ฌ๐ญ๐ž๐ซ ๐ฒ๐จ๐ฎ ๐ž๐ฅ๐ข๐ฆ๐ข๐ง๐š๐ญ๐ž ๐›๐š๐ ๐ข๐๐ž๐š๐ฌ, ๐ญ๐ก๐ž ๐ก๐ข๐ ๐ก๐ž๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐ก๐š๐ง๐œ๐ž๐ฌ ๐จ๐Ÿ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ." ๐—ง๐—ต๐—ฒ ๐Ÿญ๐Ÿฌ-๐—ฅ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ž๐—ถ๐—น๐—น ๐—ง๐—ฒ๐˜€๐˜ Before betting on any idea, write down 10 reasons it will fail. If you canโ€™t solve those problems, move on. This ruthless process led to Instacart. And if you use it, ๐ข๐ญ ๐ฆ๐ข๐ ๐ก๐ญ ๐ฅ๐ž๐š๐ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ข๐ฅ๐ฅ๐ข๐จ๐ง-๐๐จ๐ฅ๐ฅ๐š๐ซ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ. Follow Vishu Bheda for more valuable startup insights from the world's best founders!

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Vishu Bheda

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Medialย โ€ขย 3m

๐—ก๐—ฎ๐˜ƒ๐—ฎ๐—น ๐—ฅ๐—ฎ๐˜ƒ๐—ถ๐—ธ๐—ฎ๐—ป๐˜โ€™๐˜€ ๐—จ๐—น๐˜๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ณ๐—ผ๐—ฟ ๐—ช๐—ฒ๐—ฎ๐—น๐˜๐—ต & ๐—™๐—ฟ๐—ฒ๐—ฒ๐—ฑ๐—ผ๐—บ โ€“ ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—•๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ฎ ๐—ฆ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ถ๐—ด๐—ป ๐—œ๐—ป๐—ฑ๐—ถ๐˜ƒ๐—ถ๐—ฑ๐˜‚๐—ฎ๐—น For centuries, governments controlled wealth, power, and opportunity. But to

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