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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 4m

๐—ฆ๐—ต๐—ผ๐—ฝ๐—ถ๐—ณ๐˜† ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ ๐—ง๐—ผ๐—ฏ๐—ถ ๐—Ÿรผ๐˜๐—ธ๐—ฒ ๐—˜๐˜…๐—ฝ๐—ผ๐˜€๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—–๐—ผ๐˜€๐˜๐—น๐˜† ๐— ๐—ถ๐˜€๐˜๐—ฎ๐—ธ๐—ฒ ๐—ฉ๐—–๐˜€ ๐— ๐—ฎ๐—ฑ๐—ฒ ๐—ช๐—ต๐—ฒ๐—ป ๐—ง๐—ต๐—ฒ๐˜† ๐—ฃ๐—ฎ๐˜€๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐—ฆ๐—ต๐—ผ๐—ฝ๐—ถ๐—ณ๐˜† When Tobi Lรผtke pitched Shopify to investors, they walked away. Their reason? The market was too small. At the time, only 40,000โ€“50,000 online stores existed. Even if Shopify captured half, it wouldnโ€™t be a billion-dollar business. Years later, a VC who had rejected him asked: โ€œWhat did I miss?โ€ Tobiโ€™s answer was simple but game-changing: โ€œ๐˜๐จ๐ฎ ๐ฐ๐ž๐ซ๐ž ๐ซ๐ข๐ ๐ก๐ญโ€”๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ฐ๐š๐ฌ ๐ฌ๐ฆ๐š๐ฅ๐ฅ. ๐๐ฎ๐ญ ๐’๐ก๐จ๐ฉ๐ข๐Ÿ๐ฒ ๐ฐ๐š๐ฌ ๐ญ๐ก๐ž ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐š๐ญ ๐ฏ๐ž๐ซ๐ฒ ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ.โ€ ๐—ง๐—ต๐—ฒ ๐—›๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐—™๐—ผ๐—ฟ๐—ฐ๐—ฒ ๐—ง๐—ต๐—ฎ๐˜ ๐—ฆ๐—ต๐—ฎ๐—ฝ๐—ฒ๐˜€ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐˜€ Most investorsโ€”and even foundersโ€”miss this key insight: A market isnโ€™t just about demand. Itโ€™s shaped by friction. People werenโ€™t avoiding online stores because they didnโ€™t want them. They avoided them because starting one was too hard, too expensive, and too frustrating. Shopify removed those barriers. And every time they made the process easier, more people started businesses. The result? Shopify now powers millions of merchants worldwide. ๐—ง๐—ต๐—ฒ ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€ Before dismissing a market as too small, ask yourself: Is demand actually low, or is friction keeping people out? Can you remove that friction and unlock a much bigger market? The best businesses donโ€™t just serve a market. They create one. Follow Vishu Bheda for more valuable startup insights from the world's best founders!

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๐—” ๐˜๐—ถ๐—ป๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐—ท๐˜‚๐˜€๐˜ ๐—ฝ๐˜‚๐—น๐—น๐—ฒ๐—ฑ ๐—ผ๐—ณ๐—ณ ๐˜๐—ต๐—ฒ ๐—•๐—œ๐—š๐—š๐—˜๐—ฆ๐—ง ๐—ฑ๐—ฒ๐—ฎ๐—น ๐—ถ๐—ป ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒโ€™๐˜€ ๐—ต๐—ถ๐˜€๐˜๐—ผ๐—ฟ๐˜†. โ†’ Started in ๐Ÿ๐ŸŽ๐Ÿ๐ŸŽ โ†’ Acquired for $๐Ÿ‘๐Ÿ ๐๐ˆ๐‹๐‹๐ˆ๐Ž๐ in ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ โ†’ Became the ๐Ÿ๐š๐ฌ๐ญ๐ž๐ฌ๐ญ-๐ ๐ซ๐จ๐ฐ๐ข๐ง๐  ๐œ๐ฒ๐›๐ž๐ซ๏ฟฝ

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