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Vishu Bheda
ย โขย
Medialย โขย 3m
๐ฆ๐ต๐ผ๐ฝ๐ถ๐ณ๐ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ง๐ผ๐ฏ๐ถ ๐รผ๐๐ธ๐ฒ ๐๐ ๐ฝ๐ผ๐๐ฒ๐ ๐๐ต๐ฒ ๐๐ผ๐๐๐น๐ ๐ ๐ถ๐๐๐ฎ๐ธ๐ฒ ๐ฉ๐๐ ๐ ๐ฎ๐ฑ๐ฒ ๐ช๐ต๐ฒ๐ป ๐ง๐ต๐ฒ๐ ๐ฃ๐ฎ๐๐๐ฒ๐ฑ ๐ผ๐ป ๐ฆ๐ต๐ผ๐ฝ๐ถ๐ณ๐ When Tobi Lรผtke pitched Shopify to investors, they walked away. Their reason? The market was too small. At the time, only 40,000โ50,000 online stores existed. Even if Shopify captured half, it wouldnโt be a billion-dollar business. Years later, a VC who had rejected him asked: โWhat did I miss?โ Tobiโs answer was simple but game-changing: โ๐๐จ๐ฎ ๐ฐ๐๐ซ๐ ๐ซ๐ข๐ ๐ก๐ญโ๐ญ๐ก๐ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ฐ๐๐ฌ ๐ฌ๐ฆ๐๐ฅ๐ฅ. ๐๐ฎ๐ญ ๐๐ก๐จ๐ฉ๐ข๐๐ฒ ๐ฐ๐๐ฌ ๐ญ๐ก๐ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐๐ญ ๐ฏ๐๐ซ๐ฒ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ.โ ๐ง๐ต๐ฒ ๐๐ถ๐ฑ๐ฑ๐ฒ๐ป ๐๐ผ๐ฟ๐ฐ๐ฒ ๐ง๐ต๐ฎ๐ ๐ฆ๐ต๐ฎ๐ฝ๐ฒ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ Most investorsโand even foundersโmiss this key insight: A market isnโt just about demand. Itโs shaped by friction. People werenโt avoiding online stores because they didnโt want them. They avoided them because starting one was too hard, too expensive, and too frustrating. Shopify removed those barriers. And every time they made the process easier, more people started businesses. The result? Shopify now powers millions of merchants worldwide. ๐ง๐ต๐ฒ ๐๐ฒ๐๐๐ผ๐ป ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ Before dismissing a market as too small, ask yourself: Is demand actually low, or is friction keeping people out? Can you remove that friction and unlock a much bigger market? The best businesses donโt just serve a market. They create one. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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