Back

Vishu Bheda

 • 

Medial • 5m

Shopify founder explains what the VCs who passed on Shopify got wrong When Tobi Lütke pitched Shopify to investors, they said no. They thought the market was too small—only 40,000-50,000 online stores existed then. Even if Shopify captured half, it didn’t seem like a big enough opportunity. Years later, one of those VCs asked Tobi what they missed, as Shopify had grown into a $100 billion giant. Tobi’s response was insightful: “You were right about the small market, but Shopify solved the problem causing it. Starting an online store was too hard and expensive. We made it easy, and that unlocked massive growth.” Tobi believes the key is reducing friction. “Friction between demand and supply shapes the world. Every time we simplify something, more people can participate.” Shopify’s success proves this: over a million merchants now use it. The lesson? Don’t just see a small market; look at the barriers holding it back. Solving those opens massive opportunities. If you found this helpful then follow me for more valuable startup insights from the world's best founders.

8 Replies
4
18
Replies (8)

More like this

Recommendations from Medial

Image Description
Image Description

Vishu Bheda

 • 

Medial • 4m

𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗧𝗼𝗯𝗶 𝗟ü𝘁𝗸𝗲 𝗘𝘅𝗽𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗖𝗼𝘀𝘁𝗹𝘆 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗩𝗖𝘀 𝗠𝗮𝗱𝗲 𝗪𝗵𝗲𝗻 𝗧𝗵𝗲𝘆 𝗣𝗮𝘀𝘀𝗲𝗱 𝗼𝗻 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 When Tobi Lütke pitched Shopify to investors, they walked away. Their reason? The

See More
9 Replies
10
33
Image Description
Image Description

The next billionaire

Unfiltered and real ... • 2m

LEAKED internal memo from CEO of Shopify Tobi around AI 10 quick takeaways i have after reading it: 1. a subtle but huge reframe: “hire an AI before you hire a human.” 2. AI is now a baseline expectation at shopify. hiring filters will probably fa

See More
6 Replies
21
20

Vikas Acharya

 • 

Medial • 6m

Shopify: Democratizing E-Commerce Founded in 2006 by Tobias Lütke and Scott Lake, Shopify began as a tool to help small businesses create online stores. Key Strategies: Empowering Entrepreneurs: Shopify offered an intuitive platform, enabling anyone

See More
Reply
2

Rohan Saha

Founder - Burn Inves... • 4m

Finally, today's market is over and what a day it was! Everything was in the red throughout the market.

Reply
7

Madhvendra Rathod

Live Totally • 11m

For my business i have been using Shopify and it's extremely super helpful in terms of everything. Used a lot of Shopify Apps to customize my store, seems like a great market. Any Shopify Dev can share their opinion on the opportunity of Shopify apps

See More
Reply
4
Image Description
Image Description

Hiral Jain

Content writer • 1y

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water br

See More
4 Replies
8
Image Description
Image Description

Kimiko

Startups | AI | info... • 4m

The AI Era is Here—And It’s Moving FAST Small teams. Massive revenue. AI startups are rewriting the playbook.

7 Replies
41
44
Image Description
Image Description

Jisni

VC - Women Investor • 18h

Do VCs really care about your product, or just the market size?📊📈📉

2 Replies
7

Vivek Joshi

Director & CEO @ Exc... • 23h

Got a great product, team, and traction but VCs are still passing?here are 6 common reasons: * Market Size Too Small: Your concept's proven, but is the total addressable market large enough for VC-level returns (10x+)? VCs seek massive scale, not ju

See More
Reply
2
4

Mahendra Lochhab

Content creator • 5m

Ola Electric has the largest market share in India's electric two-wheeler (E2W) market. In 2023-24, Ola's market share was 35%, and in the first quarter of 2024-25, it was 49%.

Reply
1
16

Download the medial app to read full posts, comements and news.