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Medial • 5m
Shopify founder explains what the VCs who passed on Shopify got wrong When Tobi Lütke pitched Shopify to investors, they said no. They thought the market was too small—only 40,000-50,000 online stores existed then. Even if Shopify captured half, it didn’t seem like a big enough opportunity. Years later, one of those VCs asked Tobi what they missed, as Shopify had grown into a $100 billion giant. Tobi’s response was insightful: “You were right about the small market, but Shopify solved the problem causing it. Starting an online store was too hard and expensive. We made it easy, and that unlocked massive growth.” Tobi believes the key is reducing friction. “Friction between demand and supply shapes the world. Every time we simplify something, more people can participate.” Shopify’s success proves this: over a million merchants now use it. The lesson? Don’t just see a small market; look at the barriers holding it back. Solving those opens massive opportunities. If you found this helpful then follow me for more valuable startup insights from the world's best founders.
Unfiltered and real ... • 2m
LEAKED internal memo from CEO of Shopify Tobi around AI 10 quick takeaways i have after reading it: 1. a subtle but huge reframe: “hire an AI before you hire a human.” 2. AI is now a baseline expectation at shopify. hiring filters will probably fa
See MoreLive Totally • 11m
For my business i have been using Shopify and it's extremely super helpful in terms of everything. Used a lot of Shopify Apps to customize my store, seems like a great market. Any Shopify Dev can share their opinion on the opportunity of Shopify apps
See MoreDirector & CEO @ Exc... • 23h
Got a great product, team, and traction but VCs are still passing?here are 6 common reasons: * Market Size Too Small: Your concept's proven, but is the total addressable market large enough for VC-level returns (10x+)? VCs seek massive scale, not ju
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