Back

Hiral Jain

Content writer • 10m

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water brand, however, bisleri faced a big failure when it tried launching beverages in the market such as Pina, colado, Fonzo, Spice, Limonata etc. The newly launched beverages completely failed to grab attention which resulted in the massive letdown of the new launch. But what actually went wrong? Well it was the high competition it encountered by the oligopoly market, people sticked to the massive brands and disregarded pop, they didn’t use mass media promotion and the price gap was nominal and some of the pop flavours were very similar to the other brands taste, so why would a customer leave a brand that it was consuming for such a long time without any differentiation? That’s what made pop lose the market. Bye folks!

4 replies8 likes
Replies (4)

More like this

Recommendations from Medial

Image Description
Image Description

Ragul .s

Hey I am on Medial • 1y

How should I hire a massive uneducated persons for my startup any ideas pop it up

2 replies2 likes
Image Description
Image Description

I M B

Hey I am on Medial • 6m

whats the market cap of bisleri and kinley and revenue

5 replies

Mahendra Lochhab

Content creator • 4m

Bisleri has a 32% share of the ₹8,000-crore organised packaged water market while the unorganised market is estimated to be more than double of it.

0 replies2 likes
Image Description
Image Description

Abuzar Gour

Abujar Gour • 3m

Jayanti Chauhan, daughter of Bisleri International's chairman Ramesh Chauhan, initially hesitated to lead the company but took charge after the Tata Group's acquisition deal fell through in late 2022. Now Vice Chairperson, she's expanding Bisleri's

See More
5 replies35 likes
12

vishakha Jangir

 • 

Set2Score • 1m

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗕𝗶𝘀𝗹𝗲𝗿𝗶 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗡𝗼. 𝟭 𝘄𝗮𝘁𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮? Bisleri was originally an Italian brand founded by Felice Bisleri in 1965, selling bottled water. In 1969, Parle Group, led by Ramesh Chauhan, acquired

See More
0 replies16 likes
2
Anonymous

Let's play a marketing game. If you were to start a packaged water drinking firm, what different tactics you'll implement to position yourself as leader in market? Maybe even disrupting already established brands like Bisleri?!

0 replies4 likes
1
Image Description
Image Description

Ravi Ranjan

Noob Entrepreneur 🤓 • 7m

Give the past Example of an Entrepreneurship where Product was the best in the market but yet the Business failed due to bad marketing or operations ??

12 replies6 likes
2
Image Description
Image Description

Hiral Jain

Content writer • 10m

Hello everyone! Day 2 of knowing about businesses that failed in India! CHEVROLET The car brand ranked as the 8th-largest manufacturer globally, faced challenges that eventually led to its exit from the Indian market. They stayed for 14 yrs but deci

See More
19 replies14 likes

Rohan Saha

complicated Investor • 1m

Finally, today's market is over and what a day it was! Everything was in the red throughout the market.

0 replies7 likes
Image Description
Image Description

Hiral Jain

Content writer • 10m

Hey there! Here is a quick summary of mistakes made by comapines that didn't allow them to stay in out market! The Indian market is a huge opportunity, but it's also incredibly challenging due to the diverse population and the difficulty of adoption

See More
11 replies21 likes
4

Download the medial app to read full posts, comements and news.