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Hiral Jain

Stealth • 5m

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water brand, however, bisleri faced a big failure when it tried launching beverages in the market such as Pina, colado, Fonzo, Spice, Limonata etc. The newly launched beverages completely failed to grab attention which resulted in the massive letdown of the new launch. But what actually went wrong? Well it was the high competition it encountered by the oligopoly market, people sticked to the massive brands and disregarded pop, they didn’t use mass media promotion and the price gap was nominal and some of the pop flavours were very similar to the other brands taste, so why would a customer leave a brand that it was consuming for such a long time without any differentiation? That’s what made pop lose the market. Bye folks!

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Is water industry dominated by Kinley/Bisleri? Is there any space for new brands?

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Let's play a marketing game. If you were to start a packaged water drinking firm, what different tactics you'll implement to position yourself as leader in market? Maybe even disrupting already established brands like Bisleri?!

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Think like a master mind.. -> How to beat bisleri , kinley in packaged drinking water industry.

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The Man Who Built and Sold his Companies to Coca-Cola and Tata. In the early 1980s, Ramesh Chauhan observed a growing demand in the Indian market, not for water, but for something more invigorating. In 1984, he established Parle Agro with the belie

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