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Hiral Jain

Content writer • 9m

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water brand, however, bisleri faced a big failure when it tried launching beverages in the market such as Pina, colado, Fonzo, Spice, Limonata etc. The newly launched beverages completely failed to grab attention which resulted in the massive letdown of the new launch. But what actually went wrong? Well it was the high competition it encountered by the oligopoly market, people sticked to the massive brands and disregarded pop, they didn’t use mass media promotion and the price gap was nominal and some of the pop flavours were very similar to the other brands taste, so why would a customer leave a brand that it was consuming for such a long time without any differentiation? That’s what made pop lose the market. Bye folks!

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Is water industry dominated by Kinley/Bisleri? Is there any space for new brands?

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Mahendra Lochhab

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Bisleri has a 32% share of the ₹8,000-crore organised packaged water market while the unorganised market is estimated to be more than double of it.

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vishakha Jangir

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𝗛𝗼𝘄 𝗱𝗶𝗱 𝗕𝗶𝘀𝗹𝗲𝗿𝗶 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗡𝗼. 𝟭 𝘄𝗮𝘁𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮? Bisleri was originally an Italian brand founded by Felice Bisleri in 1965, selling bottled water. In 1969, Parle Group, led by Ramesh Chauhan, acquired

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Anonymous

Let's play a marketing game. If you were to start a packaged water drinking firm, what different tactics you'll implement to position yourself as leader in market? Maybe even disrupting already established brands like Bisleri?!

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Abuzar Gour

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Jayanti Chauhan, daughter of Bisleri International's chairman Ramesh Chauhan, initially hesitated to lead the company but took charge after the Tata Group's acquisition deal fell through in late 2022. Now Vice Chairperson, she's expanding Bisleri's

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Ragul .s

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How should I hire a massive uneducated persons for my startup any ideas pop it up

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I M B

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whats the market cap of bisleri and kinley and revenue

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Hussain Shahnwaz Hussain

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my permanent address is jharkhand and at my home the water is to sweet , Better then bisleri if any one interested message for investment

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Mahendra Lochhab

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In 2023, the bottled water market in India was estimated to be over 289 billion Indian rupees.

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