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Hiral Jain

Stealth • 6m

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water brand, however, bisleri faced a big failure when it tried launching beverages in the market such as Pina, colado, Fonzo, Spice, Limonata etc. The newly launched beverages completely failed to grab attention which resulted in the massive letdown of the new launch. But what actually went wrong? Well it was the high competition it encountered by the oligopoly market, people sticked to the massive brands and disregarded pop, they didn’t use mass media promotion and the price gap was nominal and some of the pop flavours were very similar to the other brands taste, so why would a customer leave a brand that it was consuming for such a long time without any differentiation? That’s what made pop lose the market. Bye folks!

4 replies8 likes
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Kishan Kabra

Stealth • 8m

Is water industry dominated by Kinley/Bisleri? Is there any space for new brands?

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Mahendra Lochhab

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Bisleri has a 32% share of the ₹8,000-crore organised packaged water market while the unorganised market is estimated to be more than double of it.

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Anonymous

Anonymous

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Let's play a marketing game. If you were to start a packaged water drinking firm, what different tactics you'll implement to position yourself as leader in market? Maybe even disrupting already established brands like Bisleri?!

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Abuzar Gour

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Jayanti Chauhan, daughter of Bisleri International's chairman Ramesh Chauhan, initially hesitated to lead the company but took charge after the Tata Group's acquisition deal fell through in late 2022. Now Vice Chairperson, she's expanding Bisleri's

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Treazxman

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Think like a master mind.. -> How to beat bisleri , kinley in packaged drinking water industry.

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Ragul .s

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How should I hire a massive uneducated persons for my startup any ideas pop it up

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I M B

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whats the market cap of bisleri and kinley and revenue

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Hussain Shahnwaz Hussain

Stealth • 6d

my permanent address is jharkhand and at my home the water is to sweet , Better then bisleri if any one interested message for investment

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Anurag Prasoon

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The Man Who Built and Sold his Companies to Coca-Cola and Tata. In the early 1980s, Ramesh Chauhan observed a growing demand in the Indian market, not for water, but for something more invigorating. In 1984, he established Parle Agro with the belie

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Ravi Ranjan

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Give the past Example of an Entrepreneurship where Product was the best in the market but yet the Business failed due to bad marketing or operations ??

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