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vishakha Jangir
•

Set2Score • 1m

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗕𝗶𝘀𝗹𝗲𝗿𝗶 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗡𝗼. 𝟭 𝘄𝗮𝘁𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮? Bisleri was originally an Italian brand founded by Felice Bisleri in 1965, selling bottled water. In 1969, Parle Group, led by Ramesh Chauhan, acquired Bisleri and introduced bottled water in India. Initially faced low demand as bottled water was considered unnecessary, but marketing and safety concerns drove acceptance. Available in retail shops, hotels, airports, railway stations, and online platforms for strong market reach. Promoted as safe and pure drinking water, with over 150 plants across India ensuring strict quality control. Offers various bottle sizes (250 ml to 20 liters) and premium variants like Vedica and flavored drinks. Maintains competitive pricing to be affordable while ensuring profitability. Launched Bisleri Greener Promise and Bottles for Change to promote recycling and environmental conservation. Memorable campaigns like “Har Pani Ki Bottle Bisleri Nahi” reinforce brand trust. Supplies water to corporate offices, airlines, events, and cinema halls. Holds ~60% of the ₹18,000 crore Indian bottled water market. Estimated annual revenue of ₹2,500-3,000 crore. Operates over 150 manufacturing plants and 6,000+ distribution trucks. Faces competition from Kinley (Coca-Cola), Aquafina (PepsiCo), Bailley (Parle Agro), and local brands. In 2022-23, Ramesh Chauhan was in discussions to sell Bisleri to Tata Consumer Products for ₹7,000 crore, but the deal did not go through. Focus on growing Vedica (premium water), flavored beverages, and expanding in tier 2 & tier 3 cities. Follow me vishakha Jangir for more such business insights.

0 replies17 likes

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Jayanti Chauhan, daughter of Bisleri International's chairman Ramesh Chauhan, initially hesitated to lead the company but took charge after the Tata Group's acquisition deal fell through in late 2022. Now Vice Chairperson, she's expanding Bisleri's

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Mahendra Lochhab

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Bisleri has a 32% share of the ₹8,000-crore organised packaged water market while the unorganised market is estimated to be more than double of it.

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Mahendra Lochhab

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In 2023, the bottled water market in India was estimated to be over 289 billion Indian rupees.

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Treazxman

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Think like a master mind.. -> How to beat bisleri , kinley in packaged drinking water industry.

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Vikram

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What about Idea 💡 Like many company selling water just changed branding like bisleri , bisleri etc. so can we start a water distribution company but in this we promote diffrent brand on bottle sticker and do branding on bottlea . so that brand have

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vishakha Jangir
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Set2Score • 1m

𝗛𝗼𝘄 𝗣𝗮𝗿𝗹𝗲-𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝗰𝗮𝗺𝗲 𝘀𝗼 𝗯𝗶𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗶𝘀𝗰𝘂𝗶𝘁𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 ? Parle-G is a company which earned crores without increasing the price :) Mohanlal Dayal Chauhan established Parle Products in 1929 in Vile Parl

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H i t

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Why hasn't anyone in India successfully launched a free bottled water business that generates revenue through printed advertising on the bottle and label, despite the massive market potential?

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