Post on Medial

Make 5rs small water bottles with little more quantity Nd you have got them😊

Soo let's look into this market why do people buy bisleri and kinley because they have got a perspective that quility of these water bottles is better than others ryt!! It's about the perspective of the consumer Now come to think of it every water company sells water in plastic bottles . To beat the competition of bisleri and kinley i would go to something nostalgic which makes them remember their old memories at the same cost . I WOULD PACKAGE THE WATER IN "MAKTA" TYPE WATER BOTTLE . Which shall make not only make them remember their old memories but also taste themm!!! (If youu are thinking how shall it be supplied to the stores that could be figured out ig)

Write “satvik” or “halal” on packaging.

Overpriced overhyped well marketed water, something like Liquid Death. You beat them by selling more than water. You sell them culture, identity, meaning- things that humans truly thirst for.

Replace the plastic bottle with something eco-friendly. Promote this by providing free water samples in all major city centres, parks and malls. Lobby the government through NGOs, lobbyists to ban single-use water bottles as they pose serious health and environmental hazards. Make the product affordable push it to tier 2,3 cities and villages thorough distribution

Distribution

Creat a brand name like biskinley.

You can't beat legacy brand with your 2 minute strategy, it will need persistent (customer obsession) and ingenious marketing check out what dollar shave club did to Gillette.

In water business you are in business of logistics and these brands have multiple channels of distribution because of there other product ranges thats why in larger geographical area they are not beatable at this time period and in smaller or local area where a small business is good in logistics there you see local brands like paani bilseri and all

Replace plastic by some sort of biodegradable material which doesn't harm the environment

Work on branding and narrow the starting market geographical probably, like focus only on my city.

Add the label of Himalayan water and pack the natural well water from village and Richie rich dumb people will buy it

Free water and get revenue by ads

Add activated charcoal and call it black water

Premiumisation is the best option. Sell high quality minerals and vitamins added water with great packaging. And the niche audience will pay for it.

₹10 me becho 1 litre

I think make in premium bottle was good because many people just want premium thing to show off Or etc

Simply cater to every niche community. Be a genuine part of it, gain the trust and conquer the giants

Legacy brands can't be beaten by anything. First to start to make your business by previlages and favourability you will have a chance to beat the legacy brands by luck.