"You never know" • 1y
Welcome to BUSINESS STORIES ! EP-3 (Liquid death💀 case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst ■Origin story■ Founder Mike Cessario observed people at a music concert drinking water from Monster energy cans to look cool and avoid energy drinks. ■ MARKETING INTENT■ ● #1 Difference Simply look at their name, design, and innovative idea of serving water in a metal can.This instantly attracts Generation Z and Millenials. ● #2 Engangment. They believe nobody wants to see normal advertisements; people need entertainment, which is what their marketing team focuses on. ● #3 Social Responsibility. They use aluminum cans instead of plastic bottles, ultimately helping to reduce plastic pollution. ■Valuation and Revenue■ Valuation = $1.4 Billion 2019=$2.8 million 2020=$10 million 2021=$45 million 2022=$130 million 2023=$264 million They donate portion of their Revenue to non profit organization! What's you

Professionally a Des... • 10m
Hello all my friends. I am planning to start a unique fermented probiotic soda drink business and sell it in cans..like the liquid death and try to make a brand out of it.. I have few old medicated drink recipes and plan to use them to create it..
See MoreFounder, Soshals | C... • 1y
Meet Mike Cessario. This ex-Netflix employee built a $700M empire by selling a free commodity; WATER. Today, Liquid Death is equivalent to the Air Jordans of the beverage industry. Here's how Mike Cessario engineered virality and made Liquid Death
See More
Hey I am on Medial • 1y
There is an idea which I am thinking for quite some time. The idea is about selling water in a can. The concept is similar to an US company named Liquid death they also sell water in a can I think the idea has great potential like in parties and con
See MoreBuilding the most ac... • 9d
The Himalayan belt faces a layered water crisis: • 7-day water cycles in regions like Leh & Spiti • Frozen pipelines & tanker failures every winter • Unreliable supply chains in remote terrain • Inflated drinking-water prices due to extreme logistics
See More

Learning is a key to... • 2m
Sustainability and profitability can go hand in hand. India’s Recycling Ecosystem is creating opportunities across multiple sectors – from Metal & Lead to Tyres, E-Waste, Plastic, Waste Management, and Water Treatment Here are some listed companie
See More
CA Aspirant|Content ... • 7m
THE MAN WHO'S KILLED BY HIS OWN INNOVATION: In 1975,The Middle East Oil embargo affected the US in terms of car sales that made Stanley Allen Meyer a resident from Grove City, Ohio,America makes up his mind to find a way out of oil dependency. Sta
See More


Download the medial app to read full posts, comements and news.