"You never know" • 1y
Welcome to BUSINESS STORIES ! EP-3 (Liquid death💀 case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst ■Origin story■ Founder Mike Cessario observed people at a music concert drinking water from Monster energy cans to look cool and avoid energy drinks. ■ MARKETING INTENT■ ● #1 Difference Simply look at their name, design, and innovative idea of serving water in a metal can.This instantly attracts Generation Z and Millenials. ● #2 Engangment. They believe nobody wants to see normal advertisements; people need entertainment, which is what their marketing team focuses on. ● #3 Social Responsibility. They use aluminum cans instead of plastic bottles, ultimately helping to reduce plastic pollution. ■Valuation and Revenue■ Valuation = $1.4 Billion 2019=$2.8 million 2020=$10 million 2021=$45 million 2022=$130 million 2023=$264 million They donate portion of their Revenue to non profit organization! What's you
Professionally a Des... • 5m
Hello all my friends. I am planning to start a unique fermented probiotic soda drink business and sell it in cans..like the liquid death and try to make a brand out of it.. I have few old medicated drink recipes and plan to use them to create it..
See MoreFounder, Soshals | C... • 1y
Meet Mike Cessario. This ex-Netflix employee built a $700M empire by selling a free commodity; WATER. Today, Liquid Death is equivalent to the Air Jordans of the beverage industry. Here's how Mike Cessario engineered virality and made Liquid Death
See MoreHey I am on Medial • 1y
There is an idea which I am thinking for quite some time. The idea is about selling water in a can. The concept is similar to an US company named Liquid death they also sell water in a can I think the idea has great potential like in parties and con
See MoreHey I am on Medial • 10m
Indian electric scooter manufacturer Ather Energy is aiming to raise approximately $530 million through its initial public offering (IPO), as outlined in its draft prospectus filed on Monday. The Bengaluru-based startup plans to capitalize on the inc
See MoreCA Aspirant|Content ... • 3m
THE MAN WHO'S KILLED BY HIS OWN INNOVATION: In 1975,The Middle East Oil embargo affected the US in terms of car sales that made Stanley Allen Meyer a resident from Grove City, Ohio,America makes up his mind to find a way out of oil dependency. Sta
See MoreWork for Environment • 5m
Important Advice to all indians❤️🇮🇳 It was our 76th Republic day but still we lack basic manners and self discipline by throwing plastic waste and household garbage in our roads and near living area There is some advice to all our people : (i) We m
See MoreHey I am on Medial • 1y
Let's Decode Ather Energy 🤯📈💲 Today I saw various Ather Energy Scooters like 450 Plus and 450X and decided to make on Ather Energy 📈🤯🚀. Introduction: • Ather Energy, established in 2013 in Bangalore, India, specializes in electric scooters.
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