Back to feeds

LIKHITH

Stealth • 5m

Welcome to BUSINESS STORIES ! EP-3 (Liquid death💀 case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst ■Origin story■ Founder Mike Cessario observed people at a music concert drinking water from Monster energy cans to look cool and avoid energy drinks. ■ MARKETING INTENT■ ● #1 Difference Simply look at their name, design, and innovative idea of serving water in a metal can.This instantly attracts Generation Z and Millenials. ● #2 Engangment. They believe nobody wants to see normal advertisements; people need entertainment, which is what their marketing team focuses on. ● #3 Social Responsibility. They use aluminum cans instead of plastic bottles, ultimately helping to reduce plastic pollution. ■Valuation and Revenue■ Valuation = $1.4 Billion 2019=$2.8 million 2020=$10 million 2021=$45 million 2022=$130 million 2023=$264 million They donate portion of their Revenue to non profit organization! What's you

20 replies20 likes
3
Replies (20)

More like this

Recommendations from Medial

Aryan patil

 • 

Monkey Ads • 4m

Hey I'm looking for small plastic water bottle/can and label manufacture who can provide me 100 customised waterbottles/cans and it's label if you know somebody pls let me know. Size : 500ml Location : Khandwa Madhya Pradesh (450771) Contact : t

See More
0 replies6 likes
1
Image Description

Tushar Agarwal

Stealth • 6m

There is an idea which I am thinking for quite some time. The idea is about selling water in a can. The concept is similar to an US company named Liquid death they also sell water in a can I think the idea has great potential like in parties and con

See More
7 replies7 likes
1
Image Description
Image Description

Kritarth Mittal • Soshals

Stealth • 8m

Meet Mike Cessario. This ex-Netflix employee built a $700M empire by selling a free commodity; WATER. Today, Liquid Death is equivalent to the Air Jordans of the beverage industry. Here's how Mike Cessario engineered virality and made Liquid Death

See More
8 replies32 likes
12

Inactive

Stealth • 3m

Funding Winter ? Indian startups raised a total of $395.63 million across 20 deals from August 12 to 17, marking a 250% increase from the previous week. Key highlights include: OYO secured $175 million in a down round, reducing its valuation to

See More
0 replies2 likes

Ashu Singh

Stealth • 3m

Indian electric scooter manufacturer Ather Energy is aiming to raise approximately $530 million through its initial public offering (IPO), as outlined in its draft prospectus filed on Monday. The Bengaluru-based startup plans to capitalize on the inc

See More
0 replies1 like
Image Description
Image Description

Vaibhav Babruwan Shingde

Stealth • 7m

Let's Decode Ather Energy 🤯📈💲 Today I saw various Ather Energy Scooters like 450 Plus and 450X and decided to make on Ather Energy 📈🤯🚀. Introduction: • Ather Energy, established in 2013 in Bangalore, India, specializes in electric scooters.

See More
41 replies21 likes
Image Description
Image Description

Mr Z

 • 

Medial • 1m

This guy is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to blowing up business :

See More
18 replies24 likes
9
Image Description
Image Description

Havish Gupta

Stealth • 6m

Ganda Dhanda (5/20) Nestle, The most cruel Food Company So Nestley was started by Henri Nestle 1860s as world's first baby milk powder and then expanded to other goods. Later, Henri sold his company. After the takeover, Nestle started doing this f

See More
6 replies8 likes
Image Description

SHIV DIXIT

Stealth • 7m

Viral Marketing strategy - 7 So guy's we all know that red bull is the most famous drink in the whole world with the valuation of 17 Billion dollars. In early days red bull is performing good in Austria and in western countries but the main prob

See More
1 replies9 likes
63
Image Description
Image Description

pathak yash

 • 

IANT Official • 8d

🌍 Innovating Carbon Capture Solutions: A Vision for a Sustainable Future I’m Yash K Pathak, sharing a vision to reduce atmospheric carbon dioxide (CO₂) emissions by merging advanced engineering with bio-inspired innovation. The Concept Imagine a

See More
3 replies1 like

Download the medial app to read full posts, comements and news.