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LIKHITH

On ne sait Jamais ! • 9m

Welcome to BUSINESS STORIES ! EP-3 (Liquid death💀 case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst ■Origin story■ Founder Mike Cessario observed people at a music concert drinking water from Monster energy cans to look cool and avoid energy drinks. ■ MARKETING INTENT■ ● #1 Difference Simply look at their name, design, and innovative idea of serving water in a metal can.This instantly attracts Generation Z and Millenials. ● #2 Engangment. They believe nobody wants to see normal advertisements; people need entertainment, which is what their marketing team focuses on. ● #3 Social Responsibility. They use aluminum cans instead of plastic bottles, ultimately helping to reduce plastic pollution. ■Valuation and Revenue■ Valuation = $1.4 Billion 2019=$2.8 million 2020=$10 million 2021=$45 million 2022=$130 million 2023=$264 million They donate portion of their Revenue to non profit organization! What's you

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