Startup Story 🌝 | The Man Who Sold Water in a Desert 2009. A man walks into a room full of VCs. His pitch? “I want to sell bottled water… for Rs. 20... on the streets of India.” They laugh. “Who’ll pay for something they can get free from a tap?” He builds anyway. Today, that brand is called Bisleri. And guess what? It’s a Rs. 2,000 crore empire. Turns out, he wasn’t just selling water. He was selling trust in a plastic bottle. Convenience. Hygiene. Safety. Not H₂O. Startup lesson? The product is never just the product. It’s the story, the timing, the trust. What are you really selling?
Download the medial app to read full posts, comements and news.