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Medial • 1y
The Man Who Built and Sold his Companies to Coca-Cola and Tata. In the early 1980s, Ramesh Chauhan observed a growing demand in the Indian market, not for water, but for something more invigorating. In 1984, he established Parle Agro with the belief that every sip of a beverage could bring happiness to people's lives. Brands like Frooti and Appy gained widespread popularity, bringing joy to millions with their delicious taste. In 1993, Coca-Cola proposed to acquire Parle Agro, prompting Ramesh to see it as an opportunity to expand his vision. Consequently, he made the courageous decision to sell his cherished company to the global beverage giant. Ramesh's entrepreneurial journey continued in 1995 when he entered the bottled water industry, launching Bisleri International Pvt. Ltd. Bisleri swiftly became renowned for its commitment to purity and excellence. In 2020, Tata Group, a prominent player in the business arena, announced its acquisition of Bisleri International Pvt. Ltd.
Trying to do better • 2m
How Coca-Cola reaches consumers globally: the Coca-Cola bottling system. While The Coca-Cola Company primarily sells the product, the actual bottling is handled by numerous independent and franchise-based bottlers worldwide. The Coca-Cola Company foc
See MoreBuilding @Prescribal... • 1y
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio
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