🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Aryan Raj

Building @Prescribal... • 11m

In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustrations for its holiday campaigns. Sundblom's most iconic creation was his depiction of Santa Claus enjoying a bottle of Coca-Cola. Prior to this, Santa's appearance varied widely in popular culture, ranging from a stern disciplinarian to a gnome-like figure. Sundblom's portrayal depicted Santa as a jolly, rosy-cheeked character with a white beard, red suit, and a hearty laugh. The Coca-Cola Santa Claus quickly became ingrained in popular culture and synonymous with the holiday season. The image was used in print advertisements, billboards, and eventually on television commercials. Coca-Cola's marketing campaign helped solidify the modern image of Santa Claus that is still widely recognized today.

17 replies16 likes
3
Replies (17)

More like this

Recommendations from Medial

Image Description
Image Description

Sajin

 • 

Foundation • 5m

Do you think Coca Cola with all their product, operation network, marketing and branding, Coca Cola a premium drink?

10 replies3 likes
Anonymous

Anonymous

Hey I am on Medial • 5m

Coca-Cola Company promotional poster from the World War II era. Coca-Cola traveled the world with American soldiers, becoming a worldwide product and a symbol of American affluence.

0 replies3 likes
Image Description

Chamarti Sreekar

Passionate about Pos... • 6m

A Coca-Cola employee offered to sell company secrets to Pepsi for 1.5 million dollars. Pepsi responded by notifying Coca-Cola.😂

1 replies9 likes
Image Description
Image Description

LIKHITH

On ne sait Jamais ! • 9m

Welcome to INGENIOUS MARKETING! EP- 11 (Coca cola) Lighter than air😉 (open image) One Like and a follow would mean a lot. & How heavy was this marketing?

22 replies18 likes
2

Mridul Das

Introvert! • 28d

Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.

0 replies4 likes
1
Anonymous

Anonymous

Hey I am on Medial • 9m

The first employees team of the Coca-Cola Company in Atlanta (1892)

0 replies2 likes
Image Description

Mridul Das

Introvert! • 13d

Campa Cola is destroying Coca cola and Pepsi. In just 18 months, it has crossed ₹1,000 crore in revenue. Pepsi 14700 cr Coca Cola 14200 cr Campa is giving 8% to the retail store where as others nearly 5%. This strategy is eating up Coca and Pepsi m

See More
1 replies13 likes
1
Image Description
Image Description

Vishu Bheda

 • 

Medial • 5m

Coca-Cola sells 2.1 billion drinks every day. Yet they: Don't make the drinks Don't own the factories Don't handle distribution Don't even bottle them Still worth >$280B. Here's their real business model👇: First, forget everything y

See More
7 replies33 likes
12

Vishu Bheda

 • 

Medial • 6m

That's fantastic!! Fanta was created during World War 2 by the German Coca-Cola Company. While Germany didn't obtain Coca-Cola syrup during wartime, the manager of the plant came up with the idea of a fruit-flavored drink. The name Fanta comes f

See More
0 replies4 likes
Image Description
Image Description

Chamarti Sreekar

Passionate about Pos... • 2m

Coca-Cola is finding new ways to connect with people in a way that feels local and personal.

2 replies16 likes

Download the medial app to read full posts, comements and news.