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In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio

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Anonymous

Anonymous 3

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It's crazy to think a beverage company is largely responsible for how Santa is envisioned today across movies, art, decorations, etc.

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