In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio
Rajeev Thakkar’s (CIO, PPFAS) letter to the unit holders.
Every year around this time he writes to the unit holders sharing his insights and wisdom.
A great read!
