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In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio

met Mehul Fanawala today at an event, what a personality, calm and composed, had a talk on concerns D2C brands faces and regarding tech.

Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c

According to you, which company had the best marketing idea?? What was it which made them super hit.

Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s ima

FUN FACT APPLES BEST MARKETING CAMPAIGN DID NOT SHOWED PRODUCT and yet it was most successful award winning advertisement of 1984 because it showcased end of monopoly and birth of new brand that dont control

“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

“Lifebuoy Soap’s Roti Remainder” WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The ‘Roti Remin

Hi Medial family 👋 Here is (2/3) super successful Marketing Campaign 🌠 of Cadbury dairy 🍫 ....Kuch Meetha Ho Jaaye....🥰 This campaign, which translates to “Let’s have something sweet”, became synonymous with celebrations in India. The campaign

We have all experienced that moment 😇Your stomach growls, and all you suddenly can think about is your favorite meal. You grab your phone, order the food you are craving, and just like that, your hunger is satisfied. Swiggy took this everyday moment