๐Ÿš€ Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. ๐Ÿ”ฅ
Login

Back

Jaswanth Jegan

Founder-Hexpertify.c...ย โ€ขย 1y

โ€œLifebuoy Soapโ€™s Roti Remainderโ€ WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The โ€˜Roti Reminderโ€™ campaign by lifebuoy aimed to promote handwashing and hygiene among the visitors at the Kumbh Mela. The campaign involved distributing special rotis that had a message printed on them, reminding people to wash their hands before eating. The message read, โ€œDid you wash your hands with Lifebuoy?โ€ The campaign was successful in catching the attention of visitors and promoting the importance of handwashing.By this massive event Lifebuoy has succeeded in increasing brand awareness and getting people in touch with it.

19 Replies
3
28
Replies (19)

More like this

Recommendations from Medial

Chamarti Sreekar

Passionate about Pos...ย โ€ขย 5m

Kumbh Mela, with 40 crore attendees, is the worldโ€™s largest gathering and a โ‚น2 lakh crore economic engine. Smart brands use it to connect with audiences through impactful, socially responsible campaigns: Dettol: Handwash stations & 60K+ sanitizer p

See More
Reply
10
Image Description
Image Description

Ronak Patel

Here you go!ย โ€ขย 4m

This soap brand turned Roti into the world's largest advertisement. Let's see how it developed: Every year 11 million children die from diarrhea in many developing countries, and the solution is quite simple: wash your hands with soap. To position

See More
14 Replies
12
27
Image Description
Image Description

Chamarti Sreekar

Passionate about Pos...ย โ€ขย 5m

Do you know how Lifebuoy reached millions of people at Kumbh Mela without billboards, TV, or social media? And this is possibly the smartest marketing campaigns you'll see. Back in 2013, Lifebuoy did something very interesting - Instead of putting

See More
3 Replies
12
Image Description

SARVESH SHARMA

Restaurant Businessย โ€ขย 6m

I am running a restaurant in Prayagraj Chheoki station. Maha Kumbh Mela is also going to be held in 2025. I am looking for some investment for my restaurant. Anyone interested please contact. Thank you

1 Reply
2

Ashutosh Meena

Dear Creators : Lear...ย โ€ขย 5m

Kumbh Mela 2025 | Untold Story of Kumbh | Prayagraj Mahakumbh Guide ( Intrduction ) Ashutosh Meena AM2 Welcome to an enlightening journey into the spiritual depths of the **Kumbh Mela**, one of the worldโ€™s most awe-inspiring gatherings of devotion a

See More
Reply
2

Mahendra Lochhab

Content creatorย โ€ขย 6m

Kuku FM is set to launch a separate spiritual app called Bhakti at the Maha Kumbh Mela 2025.

Reply
1
14

Sunderam Dutta

Best your best.ย โ€ขย 5m

How Kumbh Mela Drives a โ‚น4 Lakh Crore Economy! ๐Ÿ‡ฎ๐Ÿ‡ณโœจ Kumbh Mela isnโ€™t just the worldโ€™s largest spiritual gatheringโ€”itโ€™s also a massive economic force! Hereโ€™s how this grand event fuels a multi-lakh crore economy: ๐Ÿ”ธ Total Budget โ€“ โ‚น7,500 Cr (โ‚น5,400

See More
Reply
2

Download the medial app to read full posts, comements and news.