🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉
Login

Back to feeds

Jaswanth Jegan

Stealth • 7m

“Lifebuoy Soap’s Roti Remainder” WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The ‘Roti Reminder’ campaign by lifebuoy aimed to promote handwashing and hygiene among the visitors at the Kumbh Mela. The campaign involved distributing special rotis that had a message printed on them, reminding people to wash their hands before eating. The message read, “Did you wash your hands with Lifebuoy?” The campaign was successful in catching the attention of visitors and promoting the importance of handwashing.By this massive event Lifebuoy has succeeded in increasing brand awareness and getting people in touch with it.

17 replies27 likes
3
Replies (17)

More like this

Recommendations from Medial

SARVESH SHARMA

Stealth • 6d

I am running a restaurant in Prayagraj Chheoki station. Maha Kumbh Mela is also going to be held in 2025. I am looking for some investment for my restaurant. Anyone interested please contact. Thank you

0 replies1 like
Image Description
Image Description

Rajan Paswan

Stealth • 6m

McDonald's "No Vote, No Choice" Campaign in 2019 In the run-up to the 2019 Indian General Elections, McDonald's India, in collaboration with the DDB Mudra Group, launched an innovative campaign titled "No Vote, No Choice." Campaign Concept: The cor

See More
9 replies15 likes
Anonymous

Anonymous

Stealth • 4m

Robots will appear in the UAE The Abu Dhabi police have announced the introduction of androids in their ranks, which will assist residents and visitors of the city. Skiment

0 replies5 likes
Image Description
Image Description

TREND talks

Stealth • 19d

🤓 Business Idea: Truck Wash Service 🚚🧼 A truck wash service is a highly relevant business. The roads that trucks travel on are always bound to bring a lot of dirt and maintenance issues. 🌍 The uniqueness of this business lies in the fact that w

See More
3 replies16 likes
1
Image Description
Image Description

Jaswanth Jegan

Stealth • 7m

Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c

See More
36 replies10 likes
1
Image Description

John Milton

Stealth • 7m

At the entrance gate of a university in South Africa the following message was posted for contemplation: *"Destroying any nation does not require the use of atomic bombs or the use of long range missiles. _It only requires lowering the quality of ed

See More
1 replies3 likes
1
Image Description

Lokesh M

Stealth • 6m

I am looking to Raise the fund to start consulting office interested in joining hands contact 9019061000

1 replies3 likes
Image Description
Image Description

Harsh Dwivedi

 • 

Medial • 1m

If Curtis Priem, Nvidia’s first CTO and Co-founder, had held onto all his stock, he’d be the 16th richest person in America today.

11 replies14 likes
1
Image Description
Image Description

Harsh Gupta

Stealth • 8m

Hi Medial family 👋 Here is (2/3) super successful Marketing Campaign 🌠 of Cadbury dairy 🍫 ....Kuch Meetha Ho Jaaye....🥰 This campaign, which translates to “Let’s have something sweet”, became synonymous with celebrations in India. The campaign

See More
8 replies11 likes
3

Prabhuchandan Parida

Stealth • 6m

What is the incurring cost of audio of your requirements (music/ad/campaign/narration/audiobook) from recording and final product in a studio?

0 replies1 like

Download the medial app to read full posts, comements and news.