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โLifebuoy Soapโs Roti Remainderโ WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The โRoti Reminderโ campaign by lifebuoy aimed to promote handwashing and hygiene among the visitors at the Kumbh Mela. The campaign involved distributing special rotis that had a message printed on them, reminding people to wash their hands before eating. The message read, โDid you wash your hands with Lifebuoy?โ The campaign was successful in catching the attention of visitors and promoting the importance of handwashing.By this massive event Lifebuoy has succeeded in increasing brand awareness and getting people in touch with it.
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Kumbh Mela, with 40 crore attendees, is the worldโs largest gathering and a โน2 lakh crore economic engine. Smart brands use it to connect with audiences through impactful, socially responsible campaigns: Dettol: Handwash stations & 60K+ sanitizer p
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This soap brand turned Roti into the world's largest advertisement. Let's see how it developed: Every year 11 million children die from diarrhea in many developing countries, and the solution is quite simple: wash your hands with soap. To position
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Do you know how Lifebuoy reached millions of people at Kumbh Mela without billboards, TV, or social media? And this is possibly the smartest marketing campaigns you'll see. Back in 2013, Lifebuoy did something very interesting - Instead of putting
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Kumbh Mela 2025 | Untold Story of Kumbh | Prayagraj Mahakumbh Guide ( Intrduction ) Ashutosh Meena AM2 Welcome to an enlightening journey into the spiritual depths of the **Kumbh Mela**, one of the worldโs most awe-inspiring gatherings of devotion a
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How Kumbh Mela Drives a โน4 Lakh Crore Economy! ๐ฎ๐ณโจ Kumbh Mela isnโt just the worldโs largest spiritual gatheringโitโs also a massive economic force! Hereโs how this grand event fuels a multi-lakh crore economy: ๐ธ Total Budget โ โน7,500 Cr (โน5,400
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