Back
Jaswanth Jegan
Founder-Hexpertify.c... • 1y
“Lifebuoy Soap’s Roti Remainder” WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The ‘Roti Reminder’ campaign by lifebuoy aimed to promote handwashing and hygiene among the visitors at the Kumbh Mela. The campaign involved distributing special rotis that had a message printed on them, reminding people to wash their hands before eating. The message read, “Did you wash your hands with Lifebuoy?” The campaign was successful in catching the attention of visitors and promoting the importance of handwashing.By this massive event Lifebuoy has succeeded in increasing brand awareness and getting people in touch with it.
Replies (19)
More like this
Recommendations from Medial
Chamarti Sreekar
Passionate about Pos... • 5m
Kumbh Mela, with 40 crore attendees, is the world’s largest gathering and a ₹2 lakh crore economic engine. Smart brands use it to connect with audiences through impactful, socially responsible campaigns: Dettol: Handwash stations & 60K+ sanitizer p
See More
Chamarti Sreekar
Passionate about Pos... • 5m
Do you know how Lifebuoy reached millions of people at Kumbh Mela without billboards, TV, or social media? And this is possibly the smartest marketing campaigns you'll see. Back in 2013, Lifebuoy did something very interesting - Instead of putting
See More
Ashutosh Meena
Dear Creators : Lear... • 6m
Kumbh Mela 2025 | Untold Story of Kumbh | Prayagraj Mahakumbh Guide ( Intrduction ) Ashutosh Meena AM2 Welcome to an enlightening journey into the spiritual depths of the **Kumbh Mela**, one of the world’s most awe-inspiring gatherings of devotion a
See More
Download the medial app to read full posts, comements and news.