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“Lifebuoy Soap’s Roti Remainder” WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The ‘Roti Remin

Kumbh Mela, with 40 crore attendees, is the world’s largest gathering and a ₹2 lakh crore economic engine. Smart brands use it to connect with audiences through impactful, socially responsible campaigns: Dettol: Handwash stations & 60K+ sanitizer p

This soap brand turned Roti into the world's largest advertisement. Let's see how it developed: Every year 11 million children die from diarrhea in many developing countries, and the solution is quite simple: wash your hands with soap. To position

Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently And this is very smart marketing move. Let me explain why. See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come togeth

Sanatana Dharma. The **Kumbh Mela 2025**, or Mahakumbh, will take place in the sacred city of Prayagraj, where millions of pilgrims will gather to bathe in the holy confluence of the Ganga, Yamuna, and the mystical Saraswati rivers at the **Triveni S

Ola’s Masterplan Isn’t Cabs—It’s Control Everyone thinks Ola is a ride-hailing company. But that's just the entry point. Ola isn't in the transport business. It's in the infrastructure game—digital and physical. Step 1: Start with Movement Ola d

These two guys made a $200 Million Startup in genre which everyone ignored! (But now it's failing) So it was 2019, online payments' usage was rising and had become a norm for many. All fintech companies were spending millions to onboard users but t

Cheap clients. Bad logos. AI-generated designs. These might be the best things to happen to graphic designers. Listened to an incredible episode of The Angry Designer Podcast featuring logo experts Allan Peters and James Barnard for the second

Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon

In 2004, Red Bull bought a failing Formula 1 team for just $1. Yes, ONE dollar. Critics called it a desperate PR stunt. But today Red Bull Racing have won 6 Constructors Championships and that $1 deal is now a $3.5 billion empire. Here’s the full