Back
Ronak Patel
Here you go! • 5m
This soap brand turned Roti into the world's largest advertisement. Let's see how it developed: Every year 11 million children die from diarrhea in many developing countries, and the solution is quite simple: wash your hands with soap. To position this brand as a solution to this issue, they opted for an unconventional marketing strategy at Mahakumbh, the world's largest cultural gathering with over 100 million visitors, choosing roti, served with every Indian meal. Over traditional marketing, They made special heat stamps to print this message on every roti: "Did you wash your hands with Lifebuoy?" By stamping this message, they transformed roti into a powerful reminder at the perfect moment, right before eating. over 30 days, millions of rotis were stamped, reaching five million people. And guys, the total cost of this campaign was just $36,000, less than one cent per person. But its return on investment was even more impressive: the campaign went global, garnering 79 million media views worldwide, valued at $15.9 million in free media coverage. That's an ROI of 1600 times. Isn't that amazing? while other brands are making AR, VR and multimillion dollar ads, Lifebuoy has shown that impactful marketing doesn't have to be expensive; a simple roti can convey a powerful message. Follow for more marketing stories like this.
Replies (14)
More like this
Recommendations from Medial
Jaswanth Jegan
Founder-Hexpertify.c... • 1y
“Lifebuoy Soap’s Roti Remainder” WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The ‘Roti Remin
See More
Chamarti Sreekar
Passionate about Pos... • 5m
Do you know how Lifebuoy reached millions of people at Kumbh Mela without billboards, TV, or social media? And this is possibly the smartest marketing campaigns you'll see. Back in 2013, Lifebuoy did something very interesting - Instead of putting
See More
MD SAJID BIN ABBAS
Swachta Hi Astha Hai • 7m
🌿Abbas Soap Factory Introducing Tahoor Aloe Vera Soap – Your Skin’s New Best Friend! 🌿 ✨ Say hello to radiant, hydrated, and naturally glowing skin with Tahoor Aloe Vera Soap! Packed with the goodness of pure aloe vera and made with 100% herbal in
See More
Chamarti Sreekar
Passionate about Pos... • 5m
Kumbh Mela, with 40 crore attendees, is the world’s largest gathering and a ₹2 lakh crore economic engine. Smart brands use it to connect with audiences through impactful, socially responsible campaigns: Dettol: Handwash stations & 60K+ sanitizer p
See More
Pranjal
Helping brands scale... • 6m
Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s ima
See More
Mahendra Lochhab
Content creator • 11m
India is the world's largest producer and consumer of dairy, producing over 221 million metric tons of milk in 2022. Most of the milk comes from buffalo, with cow milk second and goat milk third. In 2018, India produced 22% of the world's total milk
See More
Download the medial app to read full posts, comements and news.