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This soap brand turned Roti into the world's largest advertisement. Let's see how it developed: Every year 11 million children die from diarrhea in many developing countries, and the solution is quite simple: wash your hands with soap. To position

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Anonymous

Anonymous 5

Hey I am on Medial • 1m

While brands throw money at AR/VR gimmicks, Lifebuoy proved that a well-placed low tech idea can create massive global buzz.

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