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Mohammad Asaad Sayed

My mind to me a king... • 2m

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : “2-Minute Noodles” = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments → household staple. 2. Amul : Strategy : Humorous, topical ads (“Utterly Butterly”) stayed relevant. Impact : Built a national identity beyond butter → trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from “old-age tonic” to “immunity for all.” Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (“Fuel for growth”). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : “Handwash saves lives” → hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as “low-priority.” Your Move: Audit your brand’s story. Build relevance through relatable narratives.

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Mohammad Asaad Sayed

My mind to me a king... • 2m

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

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Mohammad Asaad Sayed

My mind to me a king... • 2m

Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.

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SHIV DIXIT

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Harsh Patil

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Anonymous
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I am running a premium Materials and good quality products dropshipping store I want a partner who can spend money on advertising products on meta md Google ads I can share 50% of my earnings with you and note only trustworthy people connect me I als

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GOLLAVILLI SANJAYKUMAR

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This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i

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Anonymous
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Krutrim is running ads on Instagram 😂😂 Can’t stop laughing since I saw this. Tells you a lot about low quality products/copycats. ChatGPT never advertised. Such natural user adoption. This is where the $50M is going.

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Mohammad Asaad Sayed

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