Back

Mohammad Asaad Sayed

My mind to me a king...ย โ€ขย 1m

The Role of Advertising in Turning Low-Involvement Products into Big Brands ๐Ÿš€ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : โ€œ2-Minute Noodlesโ€ = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments โ†’ household staple. 2. Amul : Strategy : Humorous, topical ads (โ€œUtterly Butterlyโ€) stayed relevant. Impact : Built a national identity beyond butter โ†’ trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from โ€œold-age tonicโ€ to โ€œimmunity for all.โ€ Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (โ€œFuel for growthโ€). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : โ€œHandwash saves livesโ€ โ†’ hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as โ€œlow-priority.โ€ Your Move: Audit your brandโ€™s story. Build relevance through relatable narratives.

0 replies13 likes
1

More like this

Recommendations from Medial

Mohammad Asaad Sayed

My mind to me a king...ย โ€ขย 1m

Advertisingโ€™s Role in Turning Low-Involvement Products into Big Brands ๐Ÿš€ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

See More
0 replies6 likes
Image Description
Image Description

Mohammad Asaad Sayed

My mind to me a king...ย โ€ขย 1m

Reliance Communications: Advertising Strategy & Effectiveness ๐Ÿš€ 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : โ€œHar Indian ka phoneโ€ โ†’ Emotional connection with the masses.

See More
2 replies1 like
Image Description
Image Description

SHIV DIXIT

CHAIRMAN - BITE INDU...ย โ€ขย 10m

Strategy For Startup Growth โ€” ( 6 ) BUZZ STRATEGY Buzz strategy is the most unique and effective strategy for early stages entrepreneurs. It helps to create hype and solid initial brand image for your product . If any startup successfully created

See More
16 replies18 likes
20

Harsh Patil

Innovative Mindset, ...ย โ€ขย 5m

Hereโ€™s a revised version of the post with the main focus on advertising as the primary business model, with low-rental rickshaws as a result of generating income through ads: ๐Ÿš—๐Ÿ’ก Introducing Rickshaw Ads: Affordable Rentals Powered by Advertising!

See More
0 replies3 likes
2

The unknown entrepreneur

I'm a Student who is...ย โ€ขย 10m

This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i

See More
0 replies6 likes
Anonymous
Image Description
Image Description

I am running a premium Materials and good quality products dropshipping store I want a partner who can spend money on advertising products on meta md Google ads I can share 50% of my earnings with you and note only trustworthy people connect me I als

See More
2 replies1 like
2

Mohammad Asaad Sayed

My mind to me a king...ย โ€ขย 1m

๐Ÿ’ก LG Electronicsโ€™ Advertising Strategy in India: A Masterclass LG Electronics has mastered the art of branding in India through innovation, localization, and emotional storytelling. Hereโ€™s how: 1๏ธโƒฃ Localization LG tailors campaigns to regional lan

See More
0 replies3 likes
1
Anonymous
Image Description
Image Description

Krutrim is running ads on Instagram ๐Ÿ˜‚๐Ÿ˜‚ Canโ€™t stop laughing since I saw this. Tells you a lot about low quality products/copycats. ChatGPT never advertised. Such natural user adoption. This is where the $50M is going.

28 replies30 likes
3
Image Description
Image Description

Aarihant Aaryan

Prev- Founder & CEO ...ย โ€ขย 11m

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no pric

See More
10 replies45 likes
Image Description
Image Description

Vansh Khandelwal

Full Stack Web Devel...ย โ€ขย 6m

Nestle India has excelled by tailoring products to local needs, recognizing the distinct roles of customers and consumers, and creating ๐ž๐ฆ๐จ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง๐ฌ. By ๐ฌ๐ž๐ ๐ฆ๐ž๐ง๐ญ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ, they of

See More
6 replies3 likes

Download the medial app to read full posts, comements and news.