The Role of Advertising in Turning Low-Involvement Products into Big Brands š Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : ā2-Minute Noodlesā = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments ā household staple. 2. Amul : Strategy : Humorous, topical ads (āUtterly Butterlyā) stayed relevant. Impact : Built a national identity beyond butter ā trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from āold-age tonicā to āimmunity for all.ā Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (āFuel for growthā). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : āHandwash saves livesā ā hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as ālow-priority.ā Your Move: Audit your brandās story. Build relevance through relatable narratives.
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