My mind to me a king... • 11m
The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : “2-Minute Noodles” = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments → household staple. 2. Amul : Strategy : Humorous, topical ads (“Utterly Butterly”) stayed relevant. Impact : Built a national identity beyond butter → trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from “old-age tonic” to “immunity for all.” Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (“Fuel for growth”). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : “Handwash saves lives” → hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as “low-priority.” Your Move: Audit your brand’s story. Build relevance through relatable narratives.
My mind to me a king... • 11m
Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg
See MoreMy mind to me a king... • 11m
Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.
See MoreCHAIRMAN - BITEX IND... • 1y
Strategy For Startup Growth — ( 6 ) BUZZ STRATEGY Buzz strategy is the most unique and effective strategy for early stages entrepreneurs. It helps to create hype and solid initial brand image for your product . If any startup successfully created
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Innovative Mindset, ... • 1y
Here’s a revised version of the post with the main focus on advertising as the primary business model, with low-rental rickshaws as a result of generating income through ads: 🚗💡 Introducing Rickshaw Ads: Affordable Rentals Powered by Advertising!
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Hey I am on Medial • 1y
I am running a premium Materials and good quality products dropshipping store I want a partner who can spend money on advertising products on meta md Google ads I can share 50% of my earnings with you and note only trustworthy people connect me I als
See MoreBuilding in noise is... • 9m
The original purpose of advertising was to inform people about products and services. But today, it’s shifted to convincing people to buy things they never intended to. If AI agents start handling trade, emotional marketing won’t work — only clear, u
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