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Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

“Buyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategies” The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke

The original purpose of advertising was to inform people about products and services. But today, it’s shifted to convincing people to buy things they never intended to. If AI agents start handling trade, emotional marketing won’t work — only clear, u

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

A specialized e-commerce platform for plumbing and electrical products, connecting manufacturers, distributors, professionals (plumbers and electricians), and end customers. The platform will offer discounted products directly from manufacturers, byp

Nestle India has excelled by tailoring products to local needs, recognizing the distinct roles of customers and consumers, and creating 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬. By 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭, they of

Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.

AMUL’s Exceptional Marketing Strategy: AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi

💡 LG Electronics’ Advertising Strategy in India: A Masterclass LG Electronics has mastered the art of branding in India through innovation, localization, and emotional storytelling. Here’s how: 1️⃣ Localization LG tailors campaigns to regional lan

Burger king's mind blowing neuro marketing strategy: In 2020 Burger king has managed to remove 120+ ingredients such as colors, flavours and preservatives from their products with an intention of being anti-preservative. They came up with a plan to