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Mohammad Asaad Sayed

Stealth • 3h

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : “2-Minute Noodles” = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments → household staple. 2. Amul : Strategy : Humorous, topical ads (“Utterly Butterly”) stayed relevant. Impact : Built a national identity beyond butter → trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from “old-age tonic” to “immunity for all.” Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (“Fuel for growth”). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : “Handwash saves lives” → hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as “low-priority.” Your Move: Audit your brand’s story. Build relevance through relatable narratives.

0 replies4 likes

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Mohammad Asaad Sayed

Stealth • 2d

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

0 replies6 likes

The unknown entrepreneur

Stealth • 9m

This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i

0 replies6 likes

Mohammad Asaad Sayed

Stealth • 4d

Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi

0 replies6 likes

Anonymous

Stealth • 9d

Help me validate this idea: Solution - Mental Education Ed-tech for Students and Employees Problem - Mental health education is the most inaccessible and least understood subject. Impact - Mental Health education will help individuals improve their

0 replies5 likes

Mohammed Noor G

Stealth • 1m

Marketing strategies... 2005: Target kids, build a monopoly. 2025: Target those kids from 2005, (now adults) – monopoly grows up with them. Brands really play the long game, don’t they? #Monopoly #Marketing #Strategy #New #Business #Brands #Game

8 replies18 likes

Rishav Mishra

Stealth • 1m

🚗 Marketing Plan for Vehicle Boardings Advertising 📱 Our innovative advertising solution is revolutionizing outdoor ads by installing digital screens on local vehicles. This allows brands to reach a wider audience across different locations, makin

0 replies3 likes

Harsh Patil

Stealth • 4m

Here’s a revised version of the post with the main focus on advertising as the primary business model, with low-rental rickshaws as a result of generating income through ads: 🚗💡 Introducing Rickshaw Ads: Affordable Rentals Powered by Advertising!

0 replies3 likes

amawid indigo

Stealth • 10m

How about doing ads for any brands on my D2C products? If you can add a value then I am looking for co-founder someone from beverage industry.

0 replies6 likes

Mohammad Asaad Sayed

Stealth • 10d

💡 LG Electronics’ Advertising Strategy in India: A Masterclass LG Electronics has mastered the art of branding in India through innovation, localization, and emotional storytelling. Here’s how: 1️⃣ Localization LG tailors campaigns to regional lan

0 replies4 likes

Chamarti Sreekar

Stealth • 20d

Capital Foods is owner of the brands ‘Ching’s Secret’ and ‘Smith & Jones’ while Fabindia-backed Organic India is in the business of packaged organic teas, herbal products and health supplements.