The Role of Advertising in Turning Low-Involvement Products into Big Brands ๐ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : โ2-Minute Noodlesโ = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments โ household staple. 2. Amul : Strategy : Humorous, topical ads (โUtterly Butterlyโ) stayed relevant. Impact : Built a national identity beyond butter โ trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from โold-age tonicโ to โimmunity for all.โ Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (โFuel for growthโ). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : โHandwash saves livesโ โ hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as โlow-priority.โ Your Move: Audit your brandโs story. Build relevance through relatable narratives.
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