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Mohammad Asaad Sayed

My mind to me a king...Ā ā€¢Ā 1m

The Role of Advertising in Turning Low-Involvement Products into Big Brands šŸš€ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : ā€œ2-Minute Noodlesā€ = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments ā†’ household staple. 2. Amul : Strategy : Humorous, topical ads (ā€œUtterly Butterlyā€) stayed relevant. Impact : Built a national identity beyond butter ā†’ trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from ā€œold-age tonicā€ to ā€œimmunity for all.ā€ Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (ā€œFuel for growthā€). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : ā€œHandwash saves livesā€ ā†’ hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as ā€œlow-priority.ā€ Your Move: Audit your brandā€™s story. Build relevance through relatable narratives.

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Advertisingā€™s Role in Turning Low-Involvement Products into Big Brands šŸš€ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

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