Back

Mohammad Asaad Sayed

My mind to me a king...ย โ€ขย 1y

The Role of Advertising in Turning Low-Involvement Products into Big Brands ๐Ÿš€ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : โ€œ2-Minute Noodlesโ€ = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments โ†’ household staple. 2. Amul : Strategy : Humorous, topical ads (โ€œUtterly Butterlyโ€) stayed relevant. Impact : Built a national identity beyond butter โ†’ trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from โ€œold-age tonicโ€ to โ€œimmunity for all.โ€ Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (โ€œFuel for growthโ€). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : โ€œHandwash saves livesโ€ โ†’ hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as โ€œlow-priority.โ€ Your Move: Audit your brandโ€™s story. Build relevance through relatable narratives.

Reply
1
13

More like this

Recommendations from Medial

Mohammad Asaad Sayed

My mind to me a king...ย โ€ขย 1y

Advertisingโ€™s Role in Turning Low-Involvement Products into Big Brands ๐Ÿš€ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

See More
Reply
6
Image Description
Image Description

Mohammad Asaad Sayed

My mind to me a king...ย โ€ขย 1y

Reliance Communications: Advertising Strategy & Effectiveness ๐Ÿš€ 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : โ€œHar Indian ka phoneโ€ โ†’ Emotional connection with the masses.

See More
2 Replies
2
Image Description
Image Description

Aditi

Will become a inspir...ย โ€ขย 9m

โ€œBuyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategiesโ€ The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke

See More
4 Replies
6

Satyam Kumar

Pocket says nil.. Mi...ย โ€ขย 9m

Problem:๐Ÿ‘‡๐Ÿ‘‡ Millions go hungry every day, not because thereโ€™s no food ... but because they canโ€™t afford it. Meanwhile, brands spend crores on ads with low emotional return... what would be the best solution according to your.....??

Reply
2
Image Description
Image Description

Roshan Markam

E-Com Agency Ownerย โ€ขย 9m

Everyone says Meta ads are dead. Bro, I made โ‚น2,00,000+ in sales in 2 months โ€” selling random products. Ads are not dead. Your strategy is. Hereโ€™s what actually works in 2025 ๐Ÿง ๐Ÿ‘‡ [๐Ÿงต Thread] #ecom #MetaAds #D2C ๐ŸŽฏ Thread Strategy (Hook + Real Va

See More
1 Reply
57
37
3
Image Description
Image Description

SHIV DIXIT

CHAIRMAN - BITEX IND...ย โ€ขย 1y

Strategy For Startup Growth โ€” ( 6 ) BUZZ STRATEGY Buzz strategy is the most unique and effective strategy for early stages entrepreneurs. It helps to create hype and solid initial brand image for your product . If any startup successfully created

See More
16 Replies
22
18

Aditi

Will become a inspir...ย โ€ขย 9m

โ€œFirst Touch, Lasting Impact: The Psychology Behind High-Converting Packaging Adsโ€ In packaging and ads, multi-sensory marketing turns ordinary touchpoints into unforgettable experiences. Great packaging isnโ€™t just functionalโ€”itโ€™s tactile, visual, a

See More
Reply
4

Harsh Patil

Innovative Mindset, ...ย โ€ขย 1y

Hereโ€™s a revised version of the post with the main focus on advertising as the primary business model, with low-rental rickshaws as a result of generating income through ads: ๐Ÿš—๐Ÿ’ก Introducing Rickshaw Ads: Affordable Rentals Powered by Advertising!

See More
Reply
2
3

GOLLAVILLI SANJAYKUMAR

Building in noise is...ย โ€ขย 11m

The original purpose of advertising was to inform people about products and services. But today, itโ€™s shifted to convincing people to buy things they never intended to. If AI agents start handling trade, emotional marketing wonโ€™t work โ€” only clear, u

See More
Reply
3

Download the medial app to read full posts, comements and news.