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“Mind Over Market: How to Decode Specific Buyer Behaviors for Precision Marketing” Specific buyer behavior is about decoding what really drives a customer’s decisions—not what they say, but what they do. For example, impulse buyers respond to urgenc

🛒 Amazon Introduces Marketplace Fee for Buyers in India Amazon India has quietly rolled out a marketplace fee on select buyer transactions starting June 2025. This nominal fee (₹2 to ₹10 approx.) is added during checkout, primarily on low-ticket it

Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On

AI is moving fast — just like the Industrial Revolution once did. We now see AI for climate change, healthcare, defense, and education. Yet, government involvement is still minimal — innovation is far ahead of regulation. History tells us what happ

The best marketing strategy I have noticed on YT. On YouTube, you might have seen video editing assignment videos from various buyers of courses offered by many YouTubers, such as Avey TV and Tarun Speaks. This is known as user generated content (U

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

As a Designer, my approach is straightforward, 1️⃣ Gather Feedback: Collect insights from customers and internal teams. 2️⃣ Leverage UX Research: Understand user behavior and pain points. 3️⃣ Document Requirements: Outline the findings and needs a

Startup Blueprint - Day 02 Market Research and Analysis : 1.Customer Segmentation: Divide your potential customers into distinct groups based on demographics, behavior, or needs. 2.Market Size and Growth: Determine the size of your target market a

Consumer Behavior before and after buying Hitachi Air Conditioners Consumer behavior = the silent game-changer. Case study: Hitachi Air Conditioners Before Buying: -Consumers obsessed over specs (BTU, energy efficiency). -Price sensitivity was hig