Will become a inspir... • 2m
“Buyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategies” The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marketers decode how different types of customers make decisions. For example, impulse buyers act quickly with low involvement, driven by emotion and urgency—ideal for flash sales. Habitual buyers rely on routine; loyalty programs work well here. High-involvement thinkers research heavily, needing trust signals, reviews, and comparison tools. High-involvement feelers seek emotional alignment—brand values, community, or aspirational appeal. By mapping your audience into this matrix, you can tailor messages to match their consumer decision journey, improving both engagement and conversion.
Business enthusiasti... • 3m
“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On
See MoreBuilding India's own... • 3m
🛒 Amazon Introduces Marketplace Fee for Buyers in India Amazon India has quietly rolled out a marketplace fee on select buyer transactions starting June 2025. This nominal fee (₹2 to ₹10 approx.) is added during checkout, primarily on low-ticket it
See MoreFull Stack Web Devel... • 5m
Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like
See MoreUX Designer for User... • 1y
As a Designer, my approach is straightforward, 1️⃣ Gather Feedback: Collect insights from customers and internal teams. 2️⃣ Leverage UX Research: Understand user behavior and pain points. 3️⃣ Document Requirements: Outline the findings and needs a
See MoreMy mind to me a king... • 7m
Consumer Behavior before and after buying Hitachi Air Conditioners Consumer behavior = the silent game-changer. Case study: Hitachi Air Conditioners Before Buying: -Consumers obsessed over specs (BTU, energy efficiency). -Price sensitivity was hig
See More•
Techsaga Corporations • 11m
Sharing is Caring! 🤝||🔗 Follow for More || 📌 Bookmark if Useful|------ . Identify Your Startup’s Target Demographic in Just 1 Day! 🚀 Are you ready to discover who your ideal customers are? Follow this quick and effective guide to pinpoint your s
See MoreEntrepreneur and Ger... • 1y
Your business might need this marketing strategy to get to know your audience better and what is it? Don’t just scroll if you’re a founder or a marketer for any startup this might actually help you ☝️☝️🌟😬 🌟 Deep dive into market segmentation care
See MoreDownload the medial app to read full posts, comements and news.