Back
Mohammad Asaad Sayed
My mind to me a king... • 1m
Consumer Behavior before and after buying Hitachi Air Conditioners Consumer behavior = the silent game-changer. Case study: Hitachi Air Conditioners Before Buying: -Consumers obsessed over specs (BTU, energy efficiency). -Price sensitivity was high. -Decision paralysis (too many options). After Buying: -78% cared more about quiet operation than specs. -62% valued ease of maintenance over initial cost. -45% became brand advocates after experiencing durability. Hitachi’s Move: -Shifted ads from “high-tech specs” to “peaceful sleep + hassle-free living.” -Launched a loyalty program for maintenance discounts. -Encouraged user-generated content (happy customers = best ads). Result: -30% increase in repeat purchases. -4.7/5 average rating on review platforms. Why This Matters: -Buyers don’t care about your product—they care about the life it gives them. 3 Takeaways: -Pre-purchase: Educate, simplify, and reduce friction. -Post-purchase: Exceed expectations (durability, service, experience). -Leverage UGC: Happy customers sell better than you ever will. Normie Trap: Focusing only on the sale, not the lifetime value. Your Move: Map your customer’s journey—before, during, and after the buy. Audit your strategy. 🚀 P.S. The real profit isn’t in the first sale—it’s in the second. 💡
More like this
Recommendations from Medial
Download the medial app to read full posts, comements and news.