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Mohammad Asaad Sayed

Stealth • 2d

Consumer Behavior before and after buying Hitachi Air Conditioners Consumer behavior = the silent game-changer. Case study: Hitachi Air Conditioners Before Buying: -Consumers obsessed over specs (BTU, energy efficiency). -Price sensitivity was high. -Decision paralysis (too many options). After Buying: -78% cared more about quiet operation than specs. -62% valued ease of maintenance over initial cost. -45% became brand advocates after experiencing durability. Hitachi’s Move: -Shifted ads from “high-tech specs” to “peaceful sleep + hassle-free living.” -Launched a loyalty program for maintenance discounts. -Encouraged user-generated content (happy customers = best ads). Result: -30% increase in repeat purchases. -4.7/5 average rating on review platforms. Why This Matters: -Buyers don’t care about your product—they care about the life it gives them. 3 Takeaways: -Pre-purchase: Educate, simplify, and reduce friction. -Post-purchase: Exceed expectations (durability, service, experience). -Leverage UGC: Happy customers sell better than you ever will. Normie Trap: Focusing only on the sale, not the lifetime value. Your Move: Map your customer’s journey—before, during, and after the buy. Audit your strategy. 🚀 P.S. The real profit isn’t in the first sale—it’s in the second. 💡

0 replies4 likes

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Payal Manghnani

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check out the Before vs. After. Which one do you prefer? Left or Right?

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💡 Business idea : Appliances sharing 1. Business Concept: Tulu Appliances Sharing offers home appliances like fridges, washing machines, and air conditioners on rent, allowing customers to enjoy quality products without the upfront cost. 📦 2.

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Anonymous

Stealth • 1m

Does anyone know how much deep freezer's temperature should be for the sale of frozen french fries and frozen cheese corn balls? How many hours these have to be kept in the deep freezer before making a sale? How can one decide the shelf life of these

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Armaan Nath

Stealth • 3m

Someone bought the JioHotstar domain (before the merger) and wants Reliance to fund their higher studies in exchange for buying the domain. Talk about being smart and opportunistic!

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Dhananjay brahmbhatt

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What fear does an investor experience? Before making the investment and after making it? #invester

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Manoj Desai

Stealth • 29d

🚀 Shark Tank India Season 4 - Episode 4 Highlights 🌟 Episode 4 of Shark Tank India Season 4 showcased innovative startups making significant strides in their respective industries. Here's a brief overview of the featured companies: 1️⃣ Gudworld S

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Anonymous

Stealth • 3m

An App Developer from Delhi bought the JioHotstar domain (before the merger) and wants Reliance to fund their higher studies from domain sale. Reliance is yet to react to the request made.

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Vivek Sharma

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BookMyShow faced backlash after its app and website crashed just before Coldplay concert tickets in Navi Mumbai went on sale. Frustrated users complained about login issues and error messages. 'Never understood why BookMyShow is always chosen as the