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Mohammad Asaad Sayed

My mind to me a king...ย โ€ขย 3m

Consumerโ€™s Preference for LG Air Conditioners in India ๐Ÿš€ 1. Key Drivers of Preference : -Energy Efficiency : Consumers prioritize 5-star ratings for cost savings. -Innovative Features : Dual Inverter, AI Smart Control = premium appeal. -After-Sales Service : LGโ€™s widespread service network builds trust. 2. Competitive Edge : -Brand Recall : โ€œLG = Qualityโ€ mindset dominates Indian households. -Design Appeal : Sleek, modern aesthetics over bulky alternatives. 3. Challenges : -Price-sensitive market โ†’ Hitachi, Voltas compete aggressively. -Rural penetration still low compared to local brands. 4. Consumer Insights : -Urban buyers: Focus on tech + convenience. -Rural buyers: Value durability + affordability. 5. Winning Strategy : -Highlight ROI (e.g., โ€œSave โ‚น5k/year on electricityโ€). -Leverage UGC: Happy customers = best ads. -Push rural campaigns with EMI options. Normie Error: Ignoring regional preferences in marketing. Your Move: Audit your strategy. Focus on energy + service.

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