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Mohammad Asaad Sayed

Stealth • 10h

Consumer’s Preference for LG Air Conditioners in India 🚀 1. Key Drivers of Preference : -Energy Efficiency : Consumers prioritize 5-star ratings for cost savings. -Innovative Features : Dual Inverter, AI Smart Control = premium appeal. -After-Sales Service : LG’s widespread service network builds trust. 2. Competitive Edge : -Brand Recall : “LG = Quality” mindset dominates Indian households. -Design Appeal : Sleek, modern aesthetics over bulky alternatives. 3. Challenges : -Price-sensitive market → Hitachi, Voltas compete aggressively. -Rural penetration still low compared to local brands. 4. Consumer Insights : -Urban buyers: Focus on tech + convenience. -Rural buyers: Value durability + affordability. 5. Winning Strategy : -Highlight ROI (e.g., “Save ₹5k/year on electricity”). -Leverage UGC: Happy customers = best ads. -Push rural campaigns with EMI options. Normie Error: Ignoring regional preferences in marketing. Your Move: Audit your strategy. Focus on energy + service.

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