Back

💡 LG Electronics’ Advertising Strategy in India: A Masterclass LG Electronics has mastered the art of branding in India through innovation, localization, and emotional storytelling. Here’s how: 1️⃣ Localization LG tailors campaigns to regional lan

Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.

Consumer Behavior before and after buying Hitachi Air Conditioners Consumer behavior = the silent game-changer. Case study: Hitachi Air Conditioners Before Buying: -Consumers obsessed over specs (BTU, energy efficiency). -Price sensitivity was hig

Co-Founder Search ISSUES felt * little/no penetration of on-demand rides in semi-urban & rural areas * unaffordable by a large section of Indians (urban/rural) * single carrying capacity of 2W ride-hailing services (Rapido), unsuitable for group tr

[Ideation -> MVP] ISSUES * little/no penetration of on-demand rides in semi-urban & rural areas * unaffordable by a large section of Indians (urban/rural) * single carrying capacity of 2W ride-hailing services (Rapido), unsuitable for group travel

Hey Everyone 🔥 (Need Suggestion & Ideas) We're launching a brand of authentic Indian snacks named "Snack & Stories" focusing on traditional items like Mitha & Salty Nimki, Chakli, and Bhujia and many more. We've successfully conducted a pilot tes

Aaj Ki Raat, Dhandhe Ki Baat Value Chain Analysis : It examines each step, from receiving materials to after-sales service, to identify value-adding activities of a Dhandha to know compitive advantage. It is divided into: Primary Activities: Inbo

🚨 Doctors Raise a Bold Question: Should IITians Be Mandated to Serve India Like MBBS Grads? 🇮🇳 In India, MBBS students from government colleges are often bound by service bonds, requiring them to work in rural or underserved areas post-graduation

Why are India's consumer durable makers locked in intense warranty war? Leading consumer durables brands like LG, Samsung, Haier, and Godrej are intensifying a "warranty war" to attract customers, offering extended warranties on key components like