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Arijit Ray
•
Twilio • 3m
Why are India's consumer durable makers locked in intense warranty war? Leading consumer durables brands like LG, Samsung, Haier, and Godrej are intensifying a "warranty war" to attract customers, offering extended warranties on key components like compressors and motors, with some reaching up to 20 years, according to a report in Business Standard. A Haier study also indicated that warranty is the third-most important factor for some buyers, contributing to the competitive landscape. However, as successful of a strategy this might sound, its appeal to consumers—especially those over 35—may be less impactful due to the frequent upgrade cycle of 5-8 years for household appliances, potentially contradicting the article’s conclusions. So, does a longer warranty term actually signify a better brand to a customer, leading them to purchase the item? What do you think? Definitely read the article. PS: Every Friday, I’ll handpick and share 3 insightful articles or stories covering the latest in Business Tech and Trends. My goal is to cut through the noise to bring valuable and engaging content directly to you. If you like what you just saw, definitely give a thumbs up as that would encourage me to find more stories like this.
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