Kumbh Mela, with 40 crore attendees, is the world’s largest gathering and a ₹2 lakh crore economic engine. Smart brands use it to connect with audiences through impactful, socially responsible campaigns: Dettol: Handwash stations & 60K+ sanitizer packs. Lifebuoy: "Wash your hands?" stamped on 2 crore rotis. Reliance Jio: Free Wi-Fi & navigation app. It’s where culture meets commerce, creating unique marketing opportunities how would you use khumbh mela for marketing of your company/brand ??
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