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“Lifebuoy Soap’s Roti Remainder” WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The ‘Roti Remin

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Dhipan Karthick

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It is named trendjacking advertising stratergy

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Not criticizing the brand, but the advertising strategy is tone-deaf. Let's prioritize human dignity!

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