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In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio

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Anonymous

Anonymous 1

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Smart marketing move by Coke to try and boost winter sales by tying their brand to the holiday season imagery.

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