What strategies or factors do you believe could effectively challenge and displace major beverage corporations such as PepsiCo and Coca-Cola, along with their unhealthy product offerings, in the Indian market?
Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.
Coca-Cola and PepsiCo are launching ₹10 no-sugar drinks to counter Reliance's Campa and tap into growing demand.
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Vishu Bheda
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Medial • 5m
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model👇:
First, forget everything y
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio
Amazing historical facts you might never have learned in school... 😲
The beverage Fanta was created in Nazi Germany during World War II by the Coca-Cola company. 🥤
And it all happened because Germany simply didn't have the ingredients to produce
We are launching a plant-based, preservative-free beverage inspired by the Sunnah of Prophet Muhammad (PBUH). Our drink is designed to meet the needs of Muslim consumers seeking halal, healthy alternatives to sugary sodas and energy drinks, while als
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Arcane
○─○─○ • 7m
Is Inaction better?
Well, Action bias is a mental error which occurs when we prefer to take action rather than Eat Fivestar(do nothing), even if there’s no proof that action will improve the situation.
It’s like an automatic reflex instead of rati
Sarkari Cola?
Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets.
Coc
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Anurag Prasoon
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Medial • 11m
The Man Who Built and Sold his Companies to Coca-Cola and Tata.
In the early 1980s, Ramesh Chauhan observed a growing demand in the Indian market, not for water, but for something more invigorating. In 1984, he established Parle Agro with the belie
Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently
And this is very smart marketing move. Let me explain why.
See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come togeth