Shopify: Democratizing E-Commerce Founded in 2006 by Tobias Lütke and Scott Lake, Shopify began as a tool to help small businesses create online stores. Key Strategies: Empowering Entrepreneurs: Shopify offered an intuitive platform, enabling anyone to start and scale an e-commerce business. Ecosystem Expansion: Shopify's app store and integrations allowed businesses to customize their stores. Investing in SMEs: Programs like Shopify Capital provide funding to small businesses. Partnerships: Collaborating with platforms like Facebook and Google helped merchants increase visibility. Results: Shopify became a cornerstone of e-commerce, with over 4.5 million merchants and a market cap exceeding $50 billion by 2023.
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