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Vikas Acharya

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Medial • 3m

Shopify: Democratizing E-Commerce Founded in 2006 by Tobias Lütke and Scott Lake, Shopify began as a tool to help small businesses create online stores. Key Strategies: Empowering Entrepreneurs: Shopify offered an intuitive platform, enabling anyone to start and scale an e-commerce business. Ecosystem Expansion: Shopify's app store and integrations allowed businesses to customize their stores. Investing in SMEs: Programs like Shopify Capital provide funding to small businesses. Partnerships: Collaborating with platforms like Facebook and Google helped merchants increase visibility. Results: Shopify became a cornerstone of e-commerce, with over 4.5 million merchants and a market cap exceeding $50 billion by 2023.

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Anonymous
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𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗧𝗼𝗯𝗶 𝗟ü𝘁𝗸𝗲 𝗘𝘅𝗽𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗖𝗼𝘀𝘁𝗹𝘆 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗩𝗖𝘀 𝗠𝗮𝗱𝗲 𝗪𝗵𝗲𝗻 𝗧𝗵𝗲𝘆 𝗣𝗮𝘀𝘀𝗲𝗱 𝗼𝗻 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 When Tobi Lütke pitched Shopify to investors, they walked away. Their reason? The

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