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Jainam Dedhia

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The report "Launching Online: An Analysis of E-Commerce Barriers and Platform Selection," authored by Jainam Dedhia and co-authors, examines the challenges faced by startups entering the e-commerce space. It highlights barriers such as technical difficulties, financial constraints, and competitive pressures. The study explores global and Indian e-commerce trends like mobile commerce, AI-driven shopping, and social media integration. It compares platforms like Amazon, Flipkart, and Shopify, helping businesses choose the right fit. Industry-specific challenges, including logistics for perishable goods, trust in electronics, and sizing in fashion, are also addressed. Recommendations include low-risk business models, targeted marketing, and training in digital tools. The report offers insights into sustainable products and social commerce, guiding new e-commerce entrants in overcoming challenges and seizing opportunities.

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