He wanted to start a small snowboarding shop. He accidentally built a $200 Billion company instead. Now Beyonce, MrBeast and Kylie Jenner can't live without his product. The wild story of Tobias LĆ¼tke: Meet Tobias LĆ¼tke. ā¢ Co-founder and CEO of Shopify ā¢ Powers over 1.7 million businesses in 175+ countries In 2004, LĆ¼tke was just another guy trying to sell snowboards online. Frustrated with clunky e-commerce platforms, he did something unexpected: He built his own. That "little" project? It became Shopify. But LĆ¼tke's latest prediction is even more surprising He believes creators will lead the next phase of commerce. The creator economy is set to explode from $104 billion to $480 billion by 2027. 1. Creator-Driven Commerce Social media is becoming a shopping mall. 2. AI-Powered Personalization LĆ¼tke sees AI creating hyper-personalized shopping experiences. 3. Micro and Nano Influencers LĆ¼tke predicts: these "niche" creators will become marketing goldmines.
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