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Mr Z

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Medial • 2m

He wanted to start a small snowboarding shop. He accidentally built a $200 Billion company instead. Now Beyonce, MrBeast and Kylie Jenner can't live without his product. The wild story of Tobias Lütke: Meet Tobias Lütke. • Co-founder and CEO of Shopify • Powers over 1.7 million businesses in 175+ countries In 2004, Lütke was just another guy trying to sell snowboards online. Frustrated with clunky e-commerce platforms, he did something unexpected: He built his own. That "little" project? It became Shopify. But Lütke's latest prediction is even more surprising He believes creators will lead the next phase of commerce. The creator economy is set to explode from $104 billion to $480 billion by 2027. 1. Creator-Driven Commerce Social media is becoming a shopping mall. 2. AI-Powered Personalization Lütke sees AI creating hyper-personalized shopping experiences. 3. Micro and Nano Influencers Lütke predicts: these "niche" creators will become marketing goldmines.

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