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Harsh Dwivedi
•

Medial • 2d

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify) Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing. Shopify powers over 10% of e-commerce in the United States, with $235 billion in GMV in 2023 (roughly the size of Finland’s economy). He previously led Consumer product and growth at Lyft and was at Udemy for 8 years as SVP of Product having joined the company when it was 10 people. we discuss: Why Shopify optimizes for churn Why the core product team doesn’t use metrics-based goals Why they keep multi-year experiment holdouts How they structure their growth team The benefits of not having a CMO Lessons learned about integrating sales into a product-led growth model The power of discounting as a growth lever

0 replies26 likes

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