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Harsh Dwivedi
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Medial • 5m

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify) Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing. Shopify powers over 10% of e-commerce in the United States, with $235 billion in GMV in 2023 (roughly the size of Finland’s economy). He previously led Consumer product and growth at Lyft and was at Udemy for 8 years as SVP of Product having joined the company when it was 10 people. we discuss: Why Shopify optimizes for churn Why the core product team doesn’t use metrics-based goals Why they keep multi-year experiment holdouts How they structure their growth team The benefits of not having a CMO Lessons learned about integrating sales into a product-led growth model The power of discounting as a growth lever

0 replies26 likes

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why does Shopify has not created a platform where a person can find all Shopify stores around the world and charges them platform fee advertising fee on the platform if it happens then I think some Shopify can take some share of meta and google ad

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Madhvendra Rathod

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For my business i have been using Shopify and it's extremely super helpful in terms of everything. Used a lot of Shopify Apps to customize my store, seems like a great market. Any Shopify Dev can share their opinion on the opportunity of Shopify apps

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Mr Gani

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[SE 2/∞] What do you think should be a healthy growth split a company should consider across PLG (Product Led Growth), SLG (Sales Led Growth) and MLG (Marketing Led Growth)? For me: PLG: 70% (shows strength of the product) SLG + MLG: 30% Thoughts

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Anonymous

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Breakthrough consumer products in the last 20 years. Why do Indians suck at making any consumer product successful ?

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shilpa parida

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Need a person who can list product in shopify. Please connect if you are the one or can refer if you know anyone.

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Himanshu Dodani

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Hey everyone , I'm making a Shopify store and it's a bit hard. Can you help me with some things I don't understand? • Shopify store -> Product selection -> Marketing. • You can still check out my store The products are selected randomly for smooth