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Only Buziness
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The Consumer Adoption Process The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption. 1. Awareness: Consumers first learn about the product. Example: Tesla created awareness for its EVs through buzzworthy launches and highlighting features like autopilot. 2. Interest: Consumers explore product details and benefits. Example: Tesla buyers research features, watch videos, and read reviews. 3. Evaluation: Consumers compare the product with alternatives. Example: Buyers assess Tesla’s range, price, and features against competitors. 4. Trial: Consumers test the product to reduce risks. Example: Tesla offers test drives, letting buyers experience its performance. 5. Adoption: Consumers purchase and integrate the product. Example: After a test drive, a buyer purchases a Tesla and benefits from its long-term support. From Only buziness Follow for more
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