Back

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗮𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 ? A step by step process: Step 1: Identify Your Goal Ask: What do you want to achieve? Brand awareness? Product sales? Lead generation? Example: Goal – Get college students to sign up for an affordable online productivity tool. Step 2: Know Your Audience Ask: Who are they? What do they care about? Age, interests, habits, pain points. Example Audience: College students who struggle with time management and juggling assignments. Step 3: Highlight a Core Problem Hook them with a relatable pain point. Example Problem Statement: "Tired of last-minute cramming and missed deadlines?" Step 4: Present Your Product/Service as the Solution Be clear, concise, and benefit-oriented. Focus on what it does and how it helps. Example: "Meet FocusFlow – the AI-based planner that organizes your week in minutes and boosts your GPA." Step 5: Add Social Proof or Credibility Reviews, stats, user count, certifications, testimonials. Example: "Trusted by over 10,000 students and rated 4.8/5 on the app store." Step 6: Include a Clear Call-to-Action (CTA) Tell them what to do next. Example CTAs: "Download now" "Try for free" "Start your 7-day free trial" Step 7: Choose the Right Platform and Format Instagram Reels for short, catchy content. Google Ads for search-based intent. Posters/flyers for local targeting. YouTube Shorts for storytelling. Example Format: 15-second Instagram reel with a voiceover + captions. Step 8: Design with Visual & Copy Impact Use bold visuals. Consistent branding. Catchy headline + 1–2 lines of text + CTA. Example Ad Copy (Visual + Text): Visual: Student stressed with books flying around. Voiceover: “Overwhelmed by deadlines?” Text overlay: “FocusFlow organizes your day in seconds.” End screen: Logo + CTA: “Download now – it’s free!” Step 9: A/B Test Your Ads Test different versions of your ad to see what works best. Try different hooks, images, or CTAs. Step 10: Track Results and Optimize Use analytics (from Facebook, Instagram, Google). Check metrics: CTR, conversion, engagement, bounce rate. Tweak based on what works. Follow vishakha Jangir for more business insights.