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Only Buziness
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“Design the Journey: How Attention Flow Diagrams Lead to More Clicks and Conversions” An attention flow diagram maps how a user’s eye moves through your content—from first glance to final action. It’s a visual strategy used by top marketers and designers to guide attention step-by-step toward conversion. The process begins with high-impact elements: bold headlines, faces, colors, or movement. Then, supporting visuals or copy guide the eye downward or across—toward the CTA. This flow mimics how the brain processes visual information: fast, emotional, and top-down. Tools like eye-tracking and heatmaps help design smarter layouts. A clear attention flow reduces confusion, boosts retention, and increases conversions—because what they see first, they feel most. From Only Buziness
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